General Awareness
Broadcasting and Television Media
1,065 Questions
Broadcasting and television media questions cover mass communication, signal transmission, and entertainment channels. These topics are frequently included in the general awareness sections of competitive exams. Answer these questions to stay updated on communication technologies.
AM broadcasting frequencyMass communication typesTelevision signal transmissionIndian television channelsDigital versus analog signals
Broadcasting and Television Media Questions
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Split runs
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Zipping
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Pop-ups
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Multiplexing
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None of the above
B
Correct answer
Explanation
Fast-forwarding through commercials during the playback of a program previously recorded on a VCR is known as zipping.
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Image advertising
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Image transfer
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Cross media advertising
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Transit advertising
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None of the above
B
Correct answer
Explanation
Image transfer is a radio advertising technique whereby the images of television commercials are implanted into a radio spot.
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Primary circulation
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Flighting
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Pulsing
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Two-step approach
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None of the above
B
Correct answer
Explanation
Flighting is a media scheduling pattern in which periods of advertising are alternated with periods of no advertising.
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Program Rating
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Gross Rating Points
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Daily Inch Rate
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Alpha Activity
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None of above
B
Correct answer
Explanation
A measure that represents the total delivery or weight of a media schedule during a specified time period is called Gross Rating Points
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Modem
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Satellite
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Fiber optic
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Coaxial cable
A
Correct answer
Explanation
A modem (modulator-demodulator) performs both modulation (converting digital signals to analog for transmission) and demodulation (converting received analog signals back to digital). This enables digital data to be transmitted over analog communication lines like telephone wires. Satellites, fiber optics, and coaxial cables are transmission media but don't perform modulation/demodulation.
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Broadcast control channel
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TCH/F
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Frequency correction channel
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Synchronisation channel
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RACH/F
A
Correct answer
Explanation
This channel is a continuous stream of output from the base station containing the base station's identity and the channel status.
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analog signal
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digital signal
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both analog and digital signals
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neither analog nor digital signal
A
Correct answer
Explanation
In radio and television broadcast, the information signal is in the form of analog signal. The correct choice is (1).
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Communication
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Noise
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Transfer
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Understanding
A
Correct answer
Explanation
Communication is the correct answer because it fundamentally involves the exchange and sharing of information between a sender and receiver through various transmission media such as spoken words, written text, or digital signals. Noise interferes with communication, transfer is the movement itself, and understanding is the outcome, not the process of sharing.
C
Correct answer
Explanation
LG introduced the Golden Eye technology as an automatic picture adjustment feature in their color televisions. This innovative sensor-based system would optimize brightness and color settings based on ambient lighting conditions in the room. The other options are prominent electronics brands but do not have the Golden Eye range.
C
Correct answer
Explanation
LG Electronics, a Korean multinational, marketed its color television range under the 'Golden Eye' brand name in India. This was one of their popular TV product lines in the consumer electronics segment.
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LG flatron television
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Philips home theatre
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Sony television
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Star TV
A
Correct answer
Explanation
LG Flatron television used the tagline 'Entertainment doesn't get bigger than this' to emphasize their large screen size and superior viewing experience. This slogan highlighted LG's position in the television market and the immersive experience their products offered to consumers.
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ground
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sky
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line of sight
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space
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None of these
A
Correct answer
Explanation
This is the correct answer. VLF (very low frequency) and LF (low frequency) bauds use ground propagation for communication.
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FM radio transmission
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AM radio transmission
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TV transmission
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microwave communication, satellite and radar
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telephone and telegraph
B
Correct answer
Explanation
This is the correct option. MF (Middle Frequency) 300 kHz -3 MHz is used for AM radio.
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Amplitude Shift Key (ASK)
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amplitude
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aloha
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attenuation
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amplitude modulation
A
Correct answer
Explanation
This is the correct option. In ASK, the amplitude of the carrier signal is changed to create signal element. In ASK, one voltage level represents binary 1 and another voltage level represents binary 0. Thus, ASK that is implemented using only two levels is called binary amplitude shift keying (BASK).
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thick coaxial, thin coaxial
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thin coaxial, thick coaxial
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twisted pair, thick coaxial
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fibre optic, thin coaxial
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None of these
B
Correct answer
Explanation
This is the correct option because 10BASE2 uses thin coaxial and 10BASE5 uses thick coaxial.