Multiple choice

Which of the following is a media scheduling pattern in which periods of advertising are alternated with periods of no advertising?

  1. Primary circulation

  2. Flighting

  3. Pulsing

  4. Two-step approach

  5. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Flighting is a media scheduling pattern in which periods of advertising are alternated with periods of no advertising.

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