Multiple choice

In which of the following radio advertising techniques, the images of television commercials are implanted into a radio spot?

  1. Image advertising

  2. Image transfer

  3. Cross media advertising

  4. Transit advertising

  5. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Image transfer is a radio advertising technique whereby the images of television commercials are implanted into a radio spot.

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