Brand and Company Trivia

The slogan 'We try harder' was famously used by Avis rental car company, acknowledging their #2 market position behind Hertz and promising superior customer service to compete. Visa, Staples, and Volkswagen are not associated with this underdog positioning campaign.

The slogan 'Do more' is associated with American Express, suggesting their card enables customers to accomplish more, travel more, and experience more. Tareyton Cigarettes, Wheaties, and Alka-Seltzer are not associated with this empowering positioning.

The slogan 'We mean clean' is associated with Bissell, a company that makes vacuum cleaners and floor cleaning products. The tagline emphasizes their commitment to thorough cleaning. Clean & Clear is a skincare brand, Sherwin Williams makes paint, and American Express is a financial company.

Apple's 'Think Different' campaign (1997-2002) is one of the most famous advertising slogans in history, created by TBWA\Chiat\Day. It marked Apple's renaissance under Steve Jobs' return. Taco Bell, Wendy's, and Allegra are completely unrelated to this campaign.

The 'Got Milk?' campaign (1993-present) was created by the California Milk Processor Board to promote milk consumption. Milky Way is a candy bar, Prudential is an insurance company, and Avis is a car rental company - none related to milk.

Bounty paper towels' 'The quicker picker-upper' slogan (1965-present) emphasizes absorbency. 'Pick up' is a generic phrase, Safeway is a grocery store, and Verizon Wireless is a telecom company - none related to paper towels.

Bic used 'Flick my Bic' (1970s) to promote their disposable lighters. Skoal is a tobacco brand, VISA is a credit card network, and American Express is a financial services company - none related to lighters.

'Turning partnership into energy' is presented as ChevronTexaco's slogan, reflecting their corporate messaging about collaborative energy solutions. Chevron and Texaco merged in 2001, and this slogan likely comes from that era. Pepsi (B) uses slogans like 'The Joy of Pepsi' or 'For Those Who Think Young.' The U.S. Forest Service (C) is a government agency. Bartles & Jaymes (D) is a wine cooler brand with their own tagline.

'Please don't squeeze the Charmin' is Charmin's iconic advertising slogan from their long-running campaign featuring Mr. Whipple, a store clerk who admonished customers not to squeeze the soft toilet paper. This campaign ran for decades and became part of American pop culture. Pepsi (B) is a beverage brand. U.S. Dept. of Transportation (C) is a government agency. Bayer Aspirin (D) is a pharmaceutical product.

Cheez-It's 'Get Your Own Box' campaign emphasized that their cheese crackers are so delicious, you won't want to share them with anyone. This tagline appeals to the snack's irresistible taste and positions it as a personal treat. Pepsi (B) is a soft drink brand. U.S. Army (C) uses slogans like 'Be All You Can Be' or 'Army Strong.' 'Be Fearless' (D) is not associated with this campaign.

APC (American Power Conversion) uses 'Legendary reliability' to emphasize their reputation for dependable power protection products like UPS systems and surge protectors. This slogan positions their equipment as trustworthy for critical power needs. Taco Bell (B) is a fast food chain. Western Airlines (C) was an airline. Alka-Seltzer (D) uses 'Plop plop fizz fizz' as their famous jingle.

Bank of America's 'Higher standards' slogan emphasizes their commitment to superior banking service and ethical practices. This tagline positions them as a premium financial institution. AIG (A) is an insurance company. Volkswagen (C) uses German-engineering themed slogans. American Dairy Association (D) promotes dairy products with 'Got Milk?' campaigns.

Allstate Insurance's 'You're in good hands with Allstate' is one of the most recognizable insurance slogans, emphasizing protection, security, and peace of mind through their coverage. The 'good hands' symbol became their logo. Tylenol (B) is a pain reliever. Wrigley's Doublemint Gum (C) uses 'Double your pleasure, double your fun.' Aflac (D) has a duck mascot.

Coca-Cola's 'The pause that refreshes' is one of the most famous advertising slogans in history, introduced in 1929. It positioned drinking Coke as a refreshing break during the day.

Coors beer used 'The Silver Bullet' as their slogan, playing on the legend that silver bullets kill werewolves. This also refers to their Coors Light beer being 'the silver bullet'.