General Awareness
Brand and Company Trivia
2,998 Questions
Brand and Company Trivia covers the history, founders, mascots, and acquisitions of major global corporations. These questions often feature in banking, SSC, and corporate quiz competitions. Practice these questions to improve your recall of business and marketing facts.
Brand mascots and tagsCompany founders historyFast food franchisesE-commerce platformsBeverage brand origins
Brand and Company Trivia Questions
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Lux
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Savlon
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Detol
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Lifebuoy
D
Correct answer
Explanation
The Hindi slogan 'Thandurusti hain vaham' means 'We are confident about health/health is confidence.' While Dettol has a similar tagline, Lifebuoy has used health confidence messaging in India. The claimed answer appears to be for a specific regional campaign.
C
Correct answer
Explanation
Hutch (later Vodafone) ran the famous 'Wherever you go, our network follows' campaign in India, showing a small dog following a boy everywhere.
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BajajPulsar
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Wild Ston Deo
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Peter England
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Tata Sumo
A
Correct answer
Explanation
Bajaj Pulsar, a motorcycle brand, positioned itself aggressively with the 'Definitely Male' tagline targeting young male consumers with its macho branding.
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DairyMilk
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Kitkat
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5Star
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BarOne
A
Correct answer
Explanation
Cadbury Dairy Milk has used the 'Swad Zindagi Ka' (The taste of life) slogan in India as part of their emotional marketing campaigns.
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Van Heusen
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PeterEngland
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Koutons
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Vimal
B
Correct answer
Explanation
Peter England, a mass-market shirt brand in India, used the 'The Honest Shirt' tagline to position itself as an affordable, trustworthy brand.
B
Correct answer
Explanation
Bingo, a snack brand from ITC, uses the 'No Confusion, Great Combination' tagline for its range of flavored snacks offering different taste combinations.
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GoodYear
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Ceat
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Bridgestone
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MRF
B
Correct answer
Explanation
CEAT, a tire manufacturer, ran the 'Born Tough' campaign emphasizing the durability and ruggedness of their tires for Indian road conditions.
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MRF
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Ceat
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Bridgestone
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GoodYear
A
Correct answer
Explanation
MRF (Madras Rubber Factory) uses the slogan "Tyres With Muscle" to position its tyres as strong and durable. This slogan emphasizes the robust build quality of MRF tyres for Indian road conditions. Ceat, Bridgestone and GoodYear use different brand positioning in their advertising.
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HavelesRCB
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RR Kabel
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HavellesRCB
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finolex
C
Correct answer
Explanation
Havells (misspelled as "Havelles" in option C) launched the "Shock Laga Kya" campaign featuring their RCCB (Residual Current Circuit Breaker) products for electrical safety. This award-winning campaign highlighted electrical shock prevention. RR Kabel, Finolex are other electrical/cable brands.
D
Correct answer
Explanation
Coca Cola's famous campaign "Thanda Matlab Coca Cola" featured Aamir Khan and positioned Coca Cola as the default cold drink choice. The word "Thanda" became synonymous with Coca Cola in Indian advertising. Pepsi, Slice and Ice are different cold drink brands.
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Frooti
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Rasna
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Pepsi
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CocaCola
B
Correct answer
Explanation
Rasna, the popular soft drink concentrate brand, used the tagline "I love you Rasna" in its advertising campaigns targeting children and families. This emotional positioning helped Rasna become a household name in India. Frooti, Pepsi and Coca Cola are different beverage brands with their own taglines.
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Coca Cola
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ThumsUp
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Frooti
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Pepsi
B
Correct answer
Explanation
Thums Up, the Indian cola brand owned by Coca Cola, uses the tagline "Taste The Thunder" to position its strong, fizzy taste. This slogan emphasizes the bold flavor profile that differentiates it from other colas. Coca Cola, Frooti and Pepsi have different brand positioning.
D
Correct answer
Explanation
Surf Excel (launched as Surf) used the "Daag Acche Hain" (Stains are Good) campaign to position its detergent as one that allows children to play freely and get dirty. This emotional positioning re framed stains as memories of childhood adventures. Ariel, Nirma and Venish are other detergent brands.
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Berger paints
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Nerolac Paints
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AsianPaints
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Paintaway
C
Correct answer
Explanation
Asian Paints used the "Har Ghar Kuch Kehta Hai" (Every Home Says Something) campaign to position paint as a medium of self-expression. This campaign emphasized how wall colors reflect the personality and stories of the people living in the home. Berger Paints and Nerolac are competing paint brands.
C
Correct answer
Explanation
"Fresh N Juicy / Why GrowUp" is Frooti's iconic tagline from its memorable advertising campaigns. This mango drink from Parle Agro used this slogan to appeal to young consumers and position itself as a fun, refreshing beverage.