Brand and Company Trivia

Pepsi's 'For those who think young' campaign was used in the 1960s to position Pepsi as the choice for the younger generation, contrasting with Coca-Cola's more traditional positioning. Fanta and Mirinda are flavored sodas, Coca Cola is the competitor.

Do the Dew is Mountain Dew's famous advertising slogan. This tagline has been used consistently in Mountain Dew's marketing campaigns to emphasize the brand's energetic and adventurous image. The other options listed are different soft drink brands with their own distinct slogans.

7Up's 'The Uncola' campaign brilliantly positioned it as the refreshing alternative to traditional colas. This slogan became iconic in soft drink marketing. Sprite, Mountain Dew, and Citra are other citrus sodas without this famous tagline.

Carlsberg, the Danish brewing company, uses 'Probably the best beer in the world' as its famous slogan. The tagline has been used in their global advertising campaigns for many years.

Pepsi's famous tagline in India was 'Youngistaan ka wow' which resonated with the youth demographic. This campaign positioned Pepsi as the cool, youthful choice compared to more traditional beverages.

The first product to be scanned with a Universal Product Code (UPC) barcode was a 10-pack of Wrigley's chewing gum at a Marsh supermarket in Ohio in 1974. This historic moment marked the beginning of barcode scanning technology in retail.

'Make it large' is Royal Stag's tagline for their whisky brand, suggesting celebration and grandeur. Signature, Bacardi, and Johnny Walker are also alcohol brands, but this specific slogan belongs to Royal Stag's marketing positioning.

NEXT (now part of Future Group) retail chain uses 'Best brands best bargains' to position itself as a destination for branded products at discounted prices. This distinguishes it from electronics retailers (Viveks), general retailers (Big Bazaar), and the small 'Best' chain, emphasizing value shopping for branded goods.

Citi issued its first proprietary credit card called the 'Everything Card' in 1967, before later joining the Visa network. This makes option A correct. MasterCard was an existing network, not Citi's own card.

7-Up used 'The Uncola' slogan in the 1970s-80s to position itself as a fresh alternative to cola drinks, emphasizing its lemon-lime flavor difference. Gold Spot, Sprite, and Limca are also lemon-lime drinks but did not use this iconic campaign.

American Express has used multiple slogans - 'Do more' encourages action, and 'My life, My card' (2005-2008) personalized the card to individual lifestyles. 'We know money' and 'Catch if you can' are not Amex slogans.

'The power of all of us' was indeed eBay's slogan, emphasizing the platform's community-driven marketplace model where collective user activity creates value. This represents eBay's core value proposition.