Brand and Company Trivia

In 1983, Eli Lilly an American company, first prepared two DNA sequences corresponding to A and B chains of human insulin and introduced them in plasmids of Escherichia coil to produce insulin and chains. Chains A and B were produced separately, extracted and combined by creating disulphide bonds to form human insulin (humulin).

ISI mark is a certification mark for industrial products in India. It is the most popular and recognized certification mark in India. This mark ensures that the product conforms to the Indian standards mentioned by Indian Standard Institute. LPG Cylinders, Electrical equipment, Packaged foods and drinking water, Thermometers, Packaged Grocery items, Kitchen appliances and equipment etc are some general products with ISI mark.

A multinational company is one which has its main office in the home country and has many branches or subsidiaries in two or more country. All the pairs mentioned of the MNC and their base countries are absolutely correct.

A MNC is an organisation which has its main headquarters in the home country but has its subsidiaries in two or more countries. E.g. McDonalds have its main headquarters in USA but have its branches in many countries of the world.

A multinational corporation is an organisation which has its main headquarter in home country and operates with its subsidiaries in two or more countries. Coca-Cola has its main branch in Georgia but has many subsidiaries spread all over the world.

Tiger Woods signed a massive endorsement deal with Nike early in his professional career, which became one of the most iconic partnerships in sports history. While he has used various equipment, Nike remained his primary apparel and footwear sponsor for decades.

Parakh Foods had built a large marketing network in various parts of India, where its brand was well-reputed. Also, Parakh Foods had four oil refineries, whose control has now shifted to Cargill. Cargill is now the largest producer of edible oil in India, with a capacity to make 5 million pouches daily! 

Wootz steel is a crucible steel characterized by a pattern of bands, which are formed by sheets of micro carbides within a tempered martensite or pearlite matrix in higher carbon steel, or by ferrite and pearlite banding in lower carbon steels. It is the pioneering steel alloy matrix developed in Southern India in the 6th century BC and exported globally. It was also known in the ancient world by many different names including Wootz, Ukku, Hindvi Steel, Hinduwani Steel, Teling Steel and Seric Iron.

For adjectives ending in -e, you only need to add -r to form the comparative. Large becomes larger.

Horizontal merger is merger of two competition firms doing same business Vertical merger is merger of two companies which are at different level of production operating in same industry. Product extension merger is the merger of two companies which have the same customers with related products and services. The objective is to complement the portfolio and cross-sell products and services and is often driven by economies of scale upstream in sales and marketing.

Analyzing competitor advertising activities is a standard function of marketing research, which seeks to understand the competitive environment.

The Dow Chemical Company acquired Union Carbide in 2001, inheriting the legal and environmental liabilities associated with the Bhopal gas tragedy.

Dow Chemical was the official sponsor of the 2012 London Olympics, a decision that faced significant controversy due to the company's association with the Bhopal gas tragedy.

Arrack is a generic term for various types of locally produced, low-cost distilled alcoholic beverages, often associated with health and social issues in rural communities.

Cokes are generally available in four different forms. That is honeycomb, needle, sponge and shot coke.