General Awareness
Brand and Company Trivia
2,998 Questions
Brand and Company Trivia covers the history, founders, mascots, and acquisitions of major global corporations. These questions often feature in banking, SSC, and corporate quiz competitions. Practice these questions to improve your recall of business and marketing facts.
Brand mascots and tagsCompany founders historyFast food franchisesE-commerce platformsBeverage brand origins
Brand and Company Trivia Questions
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Provogue
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Arrow
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Van Huesen
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Zodiac
C
Correct answer
Explanation
Van Heusen's 'Underline your presence' slogan emphasized the brand's positioning in premium formal wear, targeting professionals who wanted to make a statement through their clothing. The campaign suggested that wearing Van Heusen would help someone stand out in corporate environments. Provogue, Arrow, and Zodiac are also apparel brands but didn't use this tagline.
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Cadburys
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Mc Donald's
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Lays
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Kellogs
B
Correct answer
Explanation
McDonald's India completed the famous slogan 'I'm lovin' it' in Hindi as 'Mein hai Kuch baat' (meaning 'there's something special'), which became their signature tagline. This campaign emphasized the unique experience and taste of McDonald's food. Cadbury's, Lays, and Kellogg's have different taglines and don't match this famous McDonald's campaign.
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Philips
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GE
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Ford
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Microsoft
B
Correct answer
Explanation
GE (General Electric) used the 'We bring good things to life' slogan for decades to highlight their innovations in appliances, lighting, and technology. The campaign emphasized how GE products improved everyday life through technology. Philips, Ford, and Microsoft have their own famous slogans but this iconic tagline belonged to GE during its peak branding years.
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Parle
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Britannia
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Godrej
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HLL
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Nestle
D
Correct answer
Explanation
Ponds is a well-known personal care brand currently owned by Hindustan Unilever Limited, historically abbreviated as HLL. The other options represent entirely different corporate parent companies in food and consumer goods.
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Parle
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Britannia
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Godrej
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HLL
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Nestle
D
Correct answer
Explanation
Good Knight mosquito repellent is owned by Dabur India, one of the leading FMCG companies in the country. The brand became famous for its mosquito coils and liquid vaporizers. While Godrej is a major competitor in the home insecticide segment with their Hit brand, Good Knight specifically belongs to Dabur's portfolio.
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Parle
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Britannia
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Godrej
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HLL
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Nestle
E
Correct answer
Explanation
Maggi is a popular international brand of seasonings, instant soups, and noodles that is owned by Nestle. None of the other listed companies hold ownership of the Maggi brand.
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Parle
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Britannia
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Godrej
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HLL
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Nestle
B
Correct answer
Explanation
Little Hearts is a popular biscuit brand owned by Britannia Industries, one of India's largest food companies. The brand is known for its heart-shaped biscuits with a hole in the center. Britannia has a strong portfolio of biscuit brands including Good Day, Tiger, and Marie Gold.
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Parle
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Britannia
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Godrej
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HLL
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Nestle
A
Correct answer
Explanation
Krackjack is a classic salted biscuit brand manufactured by Parle Products. It's been a popular snack in India for decades and remains one of Parle's flagship biscuit brands alongside Parle-G.
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Neelima Azeem
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Kiron Juneja
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Tanvi Aaazmi
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Kavita Chaudhari
D
Correct answer
Explanation
Kavita Chaudhari portrayed the iconic character Lalitaji in Surf's advertising campaign. The Lalitaji character became a household name in India, representing a smart, value-conscious homemaker who chose Surf for its quality and value.
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Kelvinator
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Godrej
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Videocon
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Whirlpool
A
Correct answer
Explanation
Kelvinator signed Rahul Dravid as their brand ambassador during the 1999 World Cup. The consumer durables company used the cricket tournament as a platform to promote their refrigerators and appliances.
A
Correct answer
Explanation
Britney Spears had a major advertising campaign with Pepsi in the US. The pop star featured in high-profile commercials for the soft drink brand during the early 2000s, part of Pepsi's strategy to target youth audiences.
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Keep it cool
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The coolest one
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The mast head of India
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No Boundaries
B
Correct answer
Explanation
Kelvinator, a refrigerator brand, uses the tagline 'The coolest one' as a clever wordplay emphasizing both temperature and brand superiority. Option A's 'Keep it cool' could be confused with cooling function generally, but Kelvinator's specific tagline is option B. Options C and D belong to different brands entirely - 'The mast head of India' refers to a newspaper while 'No Boundaries' is associated with Ray-Ban.
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Lifebuoy
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Bournvita
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Parle G
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Horlicks.
B
Correct answer
Explanation
'Tan ki Shakti Man ki Shakti' is the iconic tagline of Bournvita, a health drink brand launched by Cadbury. The Hindi phrase translates to 'strength of body, strength of mind,' perfectly positioning Bournvita as a drink that provides both physical and mental nourishment for growing children. Lifebuoy is a soap brand, Parle G is a biscuit brand, and Horlicks is a competing health drink but uses different taglines.
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Keep it cool
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The coolest one
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The mast head of India
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No Boundaries.
A
Correct answer
Explanation
7 UP, the lemon-lime flavored soft drink, uses 'Keep it cool' as its tagline, emphasizing both the drink's refreshing nature and a cool, relaxed lifestyle. Option B's 'The coolest one' is actually Kelvinator's tagline. The 'Keep it cool' slogan has been part of 7 UP's branding strategy, positioning it as a refreshing beverage choice.
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Shahrukh and Hritik
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Salman and Saif
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Saif and Fardeen
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Sunil and Akshay
A
Correct answer
Explanation
In 2000, Shahrukh Khan and Hrithik Roshan were involved in a controversial advertising campaign where both superstars appeared in competing commercials - one for Coke and one for Pepsi. This created significant buzz as both were hugely popular Bollywood stars and their simultaneous endorsement of rival cola brands was unprecedented. The other actor pairs listed did not participate in this specific Coke-Pepsi advertising controversy.