Multiple choice

Companies that produce goods and services most people buy and use are likely to use

  1. segmented marketing.

  2. demographic segmentation.

  3. psychographic segmentation.

  4. mass marketing.
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Mass marketing is a strategy where a firm decides to ignore market segment differences and appeal to the whole market with one offer. This is common for essential goods and services that have universal appeal.

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