Multiple choice

Which of the following is not commonly used for segmenting business market?

  1. Demographics using the firms' sizes

  2. Customer type

  3. Educational attainments of buyers

  4. Product end use application
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Educational attainment of individual buyers is not commonly used for B2B segmentation because business markets segment by organizational characteristics (size, industry, purchasing patterns) rather than individual buyer demographics. Firm size demographics, customer type, and end-use application are all standard business market segmentation variables.

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