Multiple choice

Some people support the inclusion in the marketing mix of a fifth “p,” which stands for

  1. people

  2. purchasing

  3. parts

  4. preferences

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The traditional marketing mix consists of the 4 Ps: Product, Price, Place, and Promotion. 'People' is widely recognized as the fifth P, especially in service marketing.