Multiple choice

The choice of distribution channel is affected by

  1. market consideration

  2. product consideration

  3. middle man consideration

  4. all of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The choice of distribution channel is a complex decision that requires considering multiple factors: market factors (customer needs, preferences, location), product factors (perishability, value, technical complexity), and middleman factors (availability, cost, reliability). All three categories of considerations affect the distribution channel choice, making 'all of the above' the correct answer.

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