Multiple choice

In the product introduction stage

  1. advertisement is required

  2. sales promotion is required

  3. R & D is required

  4. both 1 and 2

  5. none of these

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

During the product introduction stage, firms must invest heavily in R&D to finalize the product and use advertisements and sales promotions to build initial awareness.