Multiple choice

What is the cause of cognitive dissonance in a buyer?

  1. Regret of not buying the alternative offering

  2. Uncertainty of choice

  3. Apprehensive evaluation of the product

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Cognitive dissonance refers to all  the given options i.e. regret of not buying the alternative offering, uncertainty of choice and apprehensive evaluation of the product. Hence, it is the right answer.

Keep practicing — related questions