Multiple choice

Post purchase dissatisfaction in marketing is known as:

  1. Caveat emptor

  2. Cognitive dissonance

  3. Brand III loyalty

  4. None of these
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Cognitive dissonance is the psychological discomfort experienced after making a purchase decision when a consumer doubts their choice. This post-purchase mental conflict arises from conflicting thoughts about the decision. Option A 'Caveat emptor' means buyer beware (pre-purchase), Option C is nonsensical, and Option D is incorrect.

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