Multiple choice

One of the four elements of the MIS is used to collect information, Internal -ad-hoc data refers to which of the following?

  1. Descriptive details help marketers to carry out analysis by disaggregating the data of sales for e.g., discounts and promotional costs

  2. Using the data of customer transactions and associated costs for specific purposes for e.g., change in sales after change in price

  3. Information on environmental forces such as social, legal, economic and technological

  4. Marketing research carried out to plan a marketing mix (external ad-hoc data and external continuous data)
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Internal -ad - hoc data refers to using the data of customer transaction and associated costs for specific purpose for eg. Change in sales after change in price. Hence, it is the right answer.

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