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  • UGC Net Paper 2 (Marketing Elective)
  • Which one is larger in size?
Multiple choice

Which one is larger in size?

  1. Served market share

  2. Overall market share

  3. Both of the above are equal

  4. None of these

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Served market share is the sales expressed as a percentage of the total market sales to its served market. Hence, it is larger in size.

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