Multiple choice

In case of industrial market segmentation, which of the following subgroup segmentation is not a part of microsegmentation?

  1. Decision making unit

  2. Choice criteria

  3. Buy class

  4. Organisational size
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Organisational size falls in the macrosegmentation of the industrial market . Hence, it is a right answer.

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