Multiple choice

In case of supplier selection, which of the following methods states that the customer ranks its preference for alternative market offerings or concepts and value is placed on each attribute?

  1. Compositional approach

  2. Benchmarks

  3. Conjoint analysis

  4. Importance ratings
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Conjoint analysis refers to the method in which the customer ranks its preference for alternative market offerings or concepts and value is placed on each attribute. Hence, it is the right answer.

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