Multiple choice

Which type of strategy does Baskin Robins follow?

  1. Product proliferation<o:p></o:p>

  2. Product innovation<o:p></o:p>

  3. Value priced goods and services<o:p></o:p>

  4. Prestige goods<o:p></o:p>
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Baskin Robins is an example of product proliferation strategy. In this strategy the challenger attacks the leader by launching a great variety of products.

Keep practicing — related questions