Multiple choice

Which of the following is a communication tool that adds value to a product or service with the intention of encouraging people to buy the product right now, rather than in future?

  1. Advertising

  2. Sales promotions

  3. Public relations

  4. Personal selling

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Sales promotions is correct because they are tactical incentives (coupons, discounts, limited offers) designed to stimulate immediate purchases rather than delayed buying. Advertising builds awareness, PR manages reputation, and personal selling involves direct persuasion - none specifically create urgency.