Multiple choice

Quite opposite of product-diversification involving a managerial exercise to rationalize the product-line, It is product pruning or product deletion or product abandonment or dropping process to retain those product items which meet company criteria based on profits, turn-over and utilization of resources is called as ____

  1. Product-line Planning

  2. Product-line Modification

  3. Product-line Simplification

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product-line simplification is the process of rationalizing a product line by eliminating products that don't meet company criteria. This involves pruning or deleting products that are unprofitable, have low turnover, or don't effectively utilize resources. It's the opposite of product diversification.

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