Multiple choice

Which of the following is also known as Internal External (IE) matrix?

  1. PESTLE analysis

  2. Pareto analysis

  3. SWOT analysis

  4. Industry analysis
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Strengths and weaknesses are often internal to the organisation, while opportunities and threats generally relate to external factors. For this reason, the SWOT Analysis is sometimes called Internal-External analysis and SWOT matrix is sometimes called an IE matrix.

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