Multiple choice

Which of the following is not a method of environment scanning?

  1. PESTLE Analysis

  2. SWOT Analysis

  3. Industry Analysis

  4. GE Model

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

There are various techniques which may be used in environment scanning namely SWOT Analysis, PEST/ PESTLE Analysis and Industry Analysis. The GE matrix is a model used to assess the strength of a strategic business unit of a corporation.