"The following are Customer Research Toolexcept _____"
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Surveys
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Interviews
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Listening Post
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FMEA
D
Correct answer
Explanation
Surveys, interviews, and listening posts are all methods used to gather the Voice of the Customer (VOC). FMEA (Failure Mode and Effects Analysis) is a risk management tool used to identify potential failure points in a process or design, not a customer research tool.