Multiple choice technology enterprise content management

What is meant by the term 'Stickiness' ?

  1. Chennai weather term

  2. The ability for a web site to retain and encourage traffic to the site

  3. The time taken to load a rich user interface on the web

  4. Method of transition from one web page to another
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In web context, 'stickiness' refers to a website's ability to retain visitors and encourage repeat traffic. High stickiness means users spend more time on the site and return frequently. Option A is a joke about weather. Option C describes page load time, not user retention. Option D refers to navigation between pages.

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