What is PageRank?
The search relevancy of a page compared to the other pages in the search engine's index.
The way Google measures how popular a given page is based on the number and quality of sites that link to it.
The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it.
The Alexa technology for ranking pages.
What will the search string "link:www.ex-designz.net" show?
The list of backlinks from other sites on the Web to ex-designz.net.
The list of backlinks from other sites on the Web to ex-designz.net that are available in the index of the particular search engine.
The home page of ex-designz.net
The anchor text of the backlinks that link to the ex-designz.net site.
When was the Big Daddy Google update completed?
2006
2005
2004
2003
Which of the options below is the best way to select the keywords to optimize for:
See which keywords have the highest density at the sites of your competitors.
See in Overture which of the keywords that are related to your site had most searches recently and optimize for them.
Write a list of the keywords that come to your mind and optimize for at least 3 of them.
Use a tool to determine the theme of your site.
What is necessary to do for optimizing Flash sites?
Put the most important items in a Flash presentation on the home page
Add descriptive metatada to the Flash presentation.
Provide alternative pages that describe the contents of the Flash presentation.
Have a good keyword density in the Flash presentation.
b and c
How long is the period of keeping sites sandboxed?
5 days
4 weeks
3 months
1 year
Not defined
How do you know how much to pay for a text link from another site to yours?
There are unified text link prices and they depend on the quantity of links I buy.
When I get an offer for purchasing text links, I start negotiating and I usually drop the price considerably.
The price is often different because it depends on the current rating of the site that will backlink to me.
$0.10 for a text link is a fair price.
What is meant by Google bombing?
Submitting the site again and again in order to include it in Google's index.
Multiple sites linking to the same site, with the same anchor text in order to get high ranking for the keyword in the anchor text.
Extensively using the word “Google” on your pages in order to get high rankings with Google.
81% of users find new websites by using.
Banner advertising
Search engines
Links in email
Word of mouth
What do search engines value the most when ranking your web site?
What other web sites links to yours
User-friendly pages with correct meta tags
Good navigation and attractive graphics
What other web sites your site links to