Tag: meaning and definition of market

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Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

The new concept of 'demarketing' is coined by.

  1. Kolter and Levy

  2. Gerald Zalfman

  3. William Lazer

  4. David Luck
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Kotler and Levy introduced 'demarketing' in 1971, describing strategies to reduce demand temporarily or permanently (e.g., anti-smoking campaigns, rationing). This formalized that marketing can also discourage consumption, not just promote it.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

The first step in the process of marketing is?

  1. Buying

  2. Selling

  3. Transportation

  4. Warehousing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Buying is often considered the first step in the marketing process because the entire system is initiated by the need or desire to acquire goods.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Marketing is divided into.

  1. Product planning-pricing, promotion and distribution

  2. Purchasing, selling, assembling and warehousing

  3. Selling, assembling, warehousing and transportation

  4. Product planning, product policy, product procedure and demand forecast
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The marketing mix is traditionally categorized into the 4Ps: Product (planning/pricing), Promotion, and Place (distribution).

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

A complete and detailed picture of distribution process is given by.

  1. J. F. Pyle

  2. F.W. Ryan

  3. R.F. Breyer

  4. Clark and clark
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

F.W. Ryan is credited with providing a detailed classification and analysis of the distribution process in marketing literature.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Most widely accepted classification of marketing is given by.

  1. Clark and Clark

  2. F.W. Ryan

  3. J.F. Pyle

  4. R.F. Breyer
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Clark and Clark are widely recognized in marketing textbooks for their comprehensive classification of marketing functions.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

The idea of 'Marketing Mix' was conceived by.

  1. Theodore Levitt

  2. Bates

  3. H. Borden

  4. Kotler
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Neil H. Borden popularized the term 'Marketing Mix' in his 1964 address, building on earlier work by James Culliton.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Only one product is produced and sold through one marketing programme is called.

  1. Market segmentation

  2. Market aggregation

  3. Market Mix

  4. Product Mix
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Market aggregation is a strategy where a firm treats the entire market as a single unit, offering one product and one marketing program to all customers.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Modern marketing requires a thorough understanding of.

  1. Consumer behaviour

  2. Buying motivation

  3. Demand forecasting

  4. Both (A) and (B)
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Modern marketing relies on understanding why consumers buy (motivation) and how they act (behavior) to create effective strategies.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

The result of the consumer behaviour is?

  1. Market demand

  2. Market supply

  3. Aggregate supply

  4. Effective demand
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Consumer behavior, when aggregated across a population, determines the total market demand for a product or service.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

The author of the book, "consumer behaviour - Theory and Practice".

  1. Glenn Walters

  2. Ronald Gist

  3. W.J. Stanton

  4. Maslow
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Glenn Walters is the author of the textbook titled 'Consumer Behavior: Theory and Practice'.