Tag: definition and functions of production department

Questions Related to definition and functions of production department

Consider the following statements and find out the correct alternatives from the codes given below.
(i) A firm's financial information system is a component of its marketing research system.
(ii) The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.
(iii) Survey research is seldom used for studying consumer perception and attitudes.
(iv) The concept of cognitive dissonance is relevant to study consumer's post-purchase behaviour.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. All the statement are true

  2. All the statement are false

  3. (i) is false and the rest are true

  4. (ii) and (iv) are true and the rest are false

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Correct Option: D

In modern marketing, which of the following functions of a distribution middleman is gaining maximum importance?

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. Making persuasive communication

  2. Price negotiation

  3. Keeping adequate inventory

  4. Gathering market information

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Correct Option: D
Explanation:

Distribution is a process of bringing the product from the one who makes it to the one who uses it. It helps in flow of goods from the manufacturer to the consumer. It has become very important for the company to know what the consumers perceive about the product and what the consumers need and want. To have a competitive advantage, gathering market information is important.

F-test is a ________.

commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

  1. statistical test

  2. qualitative test

  3. factor analysis

  4. none of the above

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Correct Option: A
Explanation:

F-test is a statistical test. It is used to determine whether two populations having normal distribution have the same variance or standard deviation.