Tag: definition and functions of production department

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Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Consider the following statements and find out the correct alternatives from the codes given below.
(i) A firm's financial information system is a component of its marketing research system.
(ii) The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.
(iii) Survey research is seldom used for studying consumer perception and attitudes.
(iv) The concept of cognitive dissonance is relevant to study consumer's post-purchase behaviour.

  1. All the statement are true

  2. All the statement are false

  3. (i) is false and the rest are true

  4. (ii) and (iv) are true and the rest are false
Reveal answer Fill a bubble to check yourself
D Correct answer
Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

In modern marketing, which of the following functions of a distribution middleman is gaining maximum importance?

  1. Making persuasive communication

  2. Price negotiation

  3. Keeping adequate inventory

  4. Gathering market information
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Distribution is a process of bringing the product from the one who makes it to the one who uses it. It helps in flow of goods from the manufacturer to the consumer. It has become very important for the company to know what the consumers perceive about the product and what the consumers need and want. To have a competitive advantage, gathering market information is important.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

F-test is a ________.

  1. statistical test

  2. qualitative test

  3. factor analysis

  4. none of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

F-test is a statistical test. It is used to determine whether two populations having normal distribution have the same variance or standard deviation.