Tag: meaning, role and techniques of sales promotion

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Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Marketing activities other than personal selling, advertising and publicity is:

  1. Public relation

  2. Industrial relation

  3. Sales promotion

  4. Marketing environment
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sales promotion includes short-term incentives to encourage purchase, distinct from the ongoing efforts of advertising, publicity, and personal selling.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is not the promotional mix element?

  1. Advertising

  2. Personal selling

  3. Sales promotion

  4. Export promotion
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The promotional mix typically includes advertising, personal selling, sales promotion, public relations, and direct marketing. Export promotion is a government policy, not a standard promotional mix element.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Non-personal stimulation of demand for a product or service is known as _____.

  1. publicity

  2. public relations

  3. personal selling

  4. advertising
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Publicity is defined as non-personal stimulation of demand for a product, service, or business unit by planting commercially significant news about it in a published medium. Unlike advertising, it is not paid for by the sponsor.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Price-off offer is also known as _________.

  1. bargain offer

  2. price Packs

  3. discount

  4. Both (A) and (B)
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A price-off offer is a promotional tool where the price is reduced for a limited time. This is commonly referred to as a bargain offer or, in the context of packaging, price packs.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following goals is adopted when the product reaches maturity stage?

  1. Buyer behaviour modifications

  2. Reminder promotion

  3. Persuasive promotion

  4. Informative promotion
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

During the maturity stage of a product life cycle, the primary goal is to maintain market share and keep the brand top-of-mind. Reminder promotion is the most effective strategy for this stage.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales administration refers to ____________.

  1. overall management of sales

  2. targets to be achieved

  3. lower level function of doing

  4. top level function of thinking
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales administration is generally considered a top-level management function involving strategic planning, policy formulation, and decision-making regarding sales operations.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales objectives are ________.

  1. the targets to be achieved

  2. a future course of action

  3. overall management of sales

  4. a definite way of doing a job
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Sales objectives are the specific, measurable goals or targets that a sales organization aims to achieve within a defined period.