Tag: sales promotion

Quizzes (6) Questions (58)

Questions Related to sales promotion

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is an element of a good advertisement copy

  1. The audience must be exposed to the communication.

  2. The audience must remember or retain the message

  3. The audience must act on the advertisement

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A good advertisement copy must capture attention, be memorable, and ultimately drive the consumer to take the desired action.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

In order to have a fair chance of selection, a press release should have the following:

  1. New value

  2. Factual

  3. Suitable

  4. All of above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A successful press release requires newsworthiness, factual accuracy, and suitability for the target audience. Since all these elements are essential for a fair chance of selection, the final option is the correct choice.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

________ activities are designed to supplement the personal selling and advertising efforts

  1. Attention Value

  2. Sales promotion

  3. New Product Launch

  4. All of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Sales promotion activities are specifically designed to provide short-term incentives to encourage the purchase or sale of a product, thereby supplementing personal selling and advertising efforts.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Identify the merit(s) of sales promotion.

  1. Attention Value

  2. Useful in New Product Launch

  3. Synergy in Total Promotional Efforts

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales promotion techniques are designed to provide immediate incentives to boost sales. They offer attention value, are highly effective for introducing new products, and create synergy by complementing advertising and personal selling efforts.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales promotion includes _______.

  1. personal selling

  2. advertising

  3. supplementary selling activities

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales promotion is a broad category that includes various short-term incentives to encourage purchase. It is distinct from personal selling and advertising, acting instead as a supplementary activity to support them.