Tag: marketing and sales

A product line is a group of related products under a single brand, sold by the same company. They are usually related in terms of function, customer group, or price range.

The product life cycle describes the stages a product goes through from introduction to growth, maturity, and eventual decline in the market.

A patent is a government-granted right that gives an inventor exclusive control over the manufacture, use, or sale of an invention for a specific period. It is a legal document conferring these rights.

Prestige pricing involves setting high prices to signal quality, status, or exclusivity to consumers. It relies on the psychological association between high price and high value.

Pricing objectives typically include profit maximization, market share, and ROI. 'Return of saving' is not a standard marketing or financial term used to describe a pricing objective.

Customary pricing is used for products where the price is determined by long-standing tradition or market expectations, which is common in chain stores for convenience goods.

Cost-plus pricing is a method where a fixed percentage or amount is added to the unit cost of a product to determine its selling price. It is the most common form of cost-oriented pricing.

Pricing at the market (or going-rate pricing) involves setting prices based on the prevailing market rates or competitors' prices rather than focusing solely on internal costs.

Price lining is a retail strategy where a store offers a limited number of price points for a group of products to simplify the buying decision for customers.

Promotional blend (or promotion mix) refers to the combination of tools like advertising, sales promotion, and public relations used to communicate with and persuade the target market.