Tag: marketing and sales

Quizzes (11) Questions (78)

Questions Related to marketing and sales

Multiple choice commercial studies marketing and sales difference between products and services product marketing

"What is the company's breakeven point: Selling price-Rs 6 per unit Variable production cost-Rs 1.20 per unit Variable selling cost-Rs 0.40 per unit Fixed production cost-Rs 4 per unit Fixed selling cost-Rs 0.80 per unit Budgeted production and ________________.

  1. 8, 000 units

  2. 8, 333 units

  3. 10, 000 units

  4. 10, 909 units
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Contribution per unit = Selling Price - Variable Costs = 6 - (1.20 + 0.40) = 4.40. Total Fixed Costs = 4 + 0.80 = 4.80. Breakeven point = Total Fixed Costs / Contribution per unit = 4.80 / 0.44 (Wait, the math: 4.80 / 0.44 = 10.909). The calculation 4.80 / 0.44 results in 10.909 units.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Which of the following is an active factor of production?

  1. Land

  2. Labour

  3. Capital

  4. Organisation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The factors of production include land, labour, capital and entrepreneurship.

Other factors like land, capital are passive and but labor is an active factor. 
Land and labour are two essential factors of production. Since the real work of production is done by labour it is considered as the active factor of production.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

A person who is arrested and  detained shall be produced before the nearest magistrate within a period of _____ of arrest.

  1. 12 hours

  2. 24 hours

  3. 35 hours

  4. 48 hours
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Under the Code of Criminal Procedure (CrPC) in India, any person arrested must be produced before the nearest magistrate within 24 hours of their arrest, excluding the time necessary for the journey from the place of arrest to the magistrate's court.

Multiple choice commercial studies marketing and sales difference between products and services product marketing
Type of products Examples
$1$. Prestige products a) Cigarettes, blades
$2$. Maturity products b) Automobiles, clothing
$3$. Anxiety products c) Medicines, soaps
$4$. Functional products d) Fruits, vegetables
  1. $1$-a, $2$-c, $3$-d, $4$-b
  2. $1$-b, $2$-a, $3$-c, $4$-d
  3. $1$-b, $2$-a, $3$-d, $4$-c
  4. $1$-a, $2$-b, $3$-a, $4$-d
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Prestige products (e.g., automobiles) are status symbols. Maturity products (e.g., cigarettes) are established. Anxiety products (e.g., medicines) are bought to prevent harm. Functional products (e.g., fruits) are basic needs. The mapping 1-b, 2-a, 3-c, 4-d matches these categories correctly.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Match the following.

$1$. Tangible product a) the physical entity together with the services it could render to the users
$2$. Extended product b) the physical entity of the product
$3$. Geseric product c) the essential or basic benefit a buyer expects to get from the product
  1. $1$-a, $2$-b, $3$-c
  2. $1$-b, $2$-a, $3$-c
  3. $1$-b, $2$-c, $3$-a
  4. $1$-c, $2$-a, $3$-b
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Tangible product refers to the physical entity (b). Extended product refers to the physical entity plus services (a). Generic product refers to the basic benefit (c). Mapping 1-b, 2-a, 3-c is correct.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

The important aspects analysed under product policy is/are.

  1. Consideration of the product mix

  2. New product development decisions

  3. Product policy of the competitors

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product policy involves a holistic view of the product portfolio, including product mix, new product development, and competitive analysis. All these aspects are integral to effective product policy.