Tag: distinction between advertising and personal selling

Questions Related to distinction between advertising and personal selling

Advertising lacks ______________.

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Reaching to a large number of people

  2. Impersonal communication

  3. Direct Feedback

  4. Covering market in short time

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Correct Option: C
Explanation:

It is very difficult to judge the effectiveness of an advertising message as there is no accurate feedback regarding its impact.

Lack of feedback cannot be counted as a demerit of advertisements.

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: B
Explanation:

False, lack of feedback cannot be counted as a demerit of advertisements .

Advertising means any paid form of a non-personal presentation of ideas , goods and services by an identified sponsor . Advertising is done to reach masses and helps in promoting a good or service at large . Since it is a non-personal form of selling , instant feedback is not possible but the reach of advertising helps in getting the instant attention of the buyer.

__________ is not a part of advertising.

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Paintings

  2. T.V advertising

  3. Banners

  4. None of the above

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Correct Option: D
Explanation:

All the above given options are a part of advertising .

Advertising is any paid form of non-personal representation and promotion of goods , services or ideas by an identified sponsor . It includes T.V advertising, banners, paintings.

Advertising adds to the sales promotion.

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: B
Explanation:

Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc. Advertising is the process informing and persuading consumers to buy the product offered by the company. 

Seeking customer's attention is one of the advantages of advertising.

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: A
Explanation:

True, seeking customer's attention is one of the advantages of advertising .

Advertising is a non-personal form of promotion of goods and services. Advertisements are attractive and made in such a way that it grasps the attention of the consumer instantly .Hence seeking customer's attention is one of the advantages of advertising .

Most of the money spent in measuring the effectiveness of advertising is spent on:

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Communication-response research

  2. Pre-testing the advertisements

  3. Post-testing the advertisements

  4. Sales-response research

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Correct Option: B

For promoting sales, advertising endeavors may be made as per which of the following?
I. Competitive parity
II. Objective and task
III. Tied sales
IV. All-one-can-Afford

elements of business advertising concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. I and II only

  2. II, III and IV only

  3. I, II and IV only

  4. III and IV only

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Correct Option: C