Tag: elements of business

Quizzes (65) Questions (802)

Questions Related to elements of business

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

_______ refers to offering another product as gift along with the purchase of a product.

  1. Personal selling

  2. Refunds

  3. Quantity gifts

  4. Product combination
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product combination refers to offering another product as gift along with the purchase of a product .

Product combination is a part of customer sales promotions which is intended to increase the sales and attract new customers . In product combination on purchase of one product the buyer gets another product free. 

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is not a part of promotional mix?

  1. Direct selling

  2. Sales prmotion

  3. Advertising

  4. None of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Promotional mix is refers to the blend of several promotional tools used by the business to create , maintain and increase the demand for goods and services.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following would be characteristic of an effective marketing brochure?

  1. Right justified text on all the inside panels

  2. Use of lists

  3. Use of six different fonts

  4. Long paragraphs of descriptive text
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Effective marketing brochures use lists (bullet points) to break up information, making it easier for the reader to scan and digest key points quickly.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

A correct statement about advertising is ________.

  1. it is a paid communication to the masses

  2. it is meant to impart information, develop attitudes and create needs.

  3. it induces action beneficial to the advertiser

  4. all the stated options are correct
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Advertising is a paid form of mass communication designed to inform, persuade, and influence consumer attitudes and behaviors in a way that benefits the advertiser.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

For a letter to be a good news letter is should have

  1. Evident approach

  2. Direct approach

  3. Long sentences

  4. Short sentences
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In business communication, a direct approach is preferred for good news letters to ensure the recipient immediately understands the positive information being conveyed.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

_______ includes only those activities which are used to provide short term incentives to boost the sales of a firm.

  1. Personal selling

  2. Advertising

  3. Sales promotion

  4. Publicity
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sales promotion consists of short-term incentives, such as coupons, contests, or discounts, designed to stimulate immediate purchase or trial of a product.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Effective Sales writing demands: Attention, Interest, Desire, Action and Satisfaction.

  1. False

  2. True

  3. Partly false

  4. None of above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The AIDA model (Attention, Interest, Desire, Action) is a standard framework for sales writing, and satisfaction is often included as the final stage to ensure customer retention.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

____________ specifies expected sale of goods during a period(s).

  1. Cash budget

  2. Material budget

  3. Production budget

  4. Sales budget
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales budget specifies expected sale of goods during a period . It is used to determine the quantity of anticipated sales and the expected selling price per unit.