Tag: social studies

By linking our personal emotions to products, advertisements tend to influence the ways in which we value ourselves as persons. Advertising, because it appeals to personal emotions also tends to make people who cannot afford certain brands feel bad. They feel that they are unable to give their loved ones the best care that brand products appear to offer.

An individual who buys products or services for personal use and not for manufacture or resale. A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. Anytime someone goes to a store and purchases a toy, shirt, beverage, or anything else, they are making that decision as a consumer.

Advertising a product costs a lot of money. Usually, crores of rupees are spent advertising a brand. Producing and showing advertisements in the media is very expensive. Because there are so many advertisements in the market today, companies have to show the advertisement, again and again, to have it stick in people’s minds.

Advertisements are an important part of our social and cultural life. Social advertisements refer to advertisements made by the State or private agencies that have a larger message for society.

The purpose of advertisements is to promote a particular product or a particular brand. For example, say there are lots of advertisement of detergent powder, every advertisement encourages us to buy detergent powder of a particular brand to get instant and effective results.

Branded products cost much more than products that are sold loose because they include the costs of packaging and advertising. So, many people cannot afford them. Gradually, people come to believe that only branded products are good and will want to buy the products that come in a sealed packet rather than which is sold loose.

In India, it is mandatory for all food manufacturers to indicate as to whether the food item contains any non-vegetarian ingredients or not. To enable the consumer to know whether any packaged food is vegetarian or non-vegetarian, this will be indicated in the form of a brown circle in square or green circle in a square on the package. A brown circle is used to indicate the presence of non-vegetarian ingredients in the food item, while a green circle indicates that the food item is vegetarian. The green circle and brown circle in a square are indicated as veg & non-veg logos respectively.

In India, it is mandatory for all food manufacturers to indicate as to whether the food item contains any non-vegetarian ingredients or not. To enable the consumer to know whether any packaged food is vegetarian or non-vegetarian, this will be indicated in the form of a brown circle in square or green circle in a square on the package. A brown circle is used to indicate the presence of non-vegetarian ingredients in the food item, while a green circle indicates that the food item is vegetarian. The green circle and brown circle in a square are indicated as veg & non-veg logos respectively.

A part of the bill amount goes to the government which is known as Tax. The government uses this money for our welfare. Thus, the consumer has the right to complain about a product if he/she is dissatisfied with it.

AGMARK seal provided by AGMARK standard set up by the Directorate of Marketing and Inspection of the Government of India in 1937, ensures quality and purity of a product. The Certification of agricultural commodities is carried out for the benefit of producer/manufacturer and consumer. All agricultural commodities that are grown or processed organically are certified under Agmark and have a symbol printed on the container.