Tag: social studies

Advertisements draw our attention to various products and describe them positively so that we become interested in buying them. Advertisements appeal to the consumers in various ways and are powerfully linked to the consumer's self-image.

We see lots of advertisement these days. They may be of a product such as a car, shampoo, oil luxury items etc. or of services or events. When we see the advertisement we discuss them with other people. We often tend to share a bond with people who use similar products like us. Sometimes advertisement provides us with useful information such as how to get rid of diseases etc. Many times they encourage people to keep a healthy and clean environment etc. Thus, advertisements play important role in social and cultural life.

Branding means stamping a product with a particular name or sign. This is done in order to differentiate it from other products in the market. Branding actually came from cattle grazing. Cattle of different owners grazed together in ranches and they often got mixed up. The owners thought of a solution. They started marking their cattle with the owner’s sign by using a heated iron. This was called branding.

An advertisement is used for marketing purposes. It is an announcement, display or notice in public promoting a particular product, service or any event. Advertisement can take place through mass media and through public display by hoardings, boards etc. They draw our attention to various products we choose to buy or not but we get information about different products and their benefits.

Branding means creating a name, putting or printing a symbol, mark or design that identifies the product and distinguishes it from other similar products. It is a marketing technique. These marks, signs, symbols carry the reputation of the manufacturer.

Values such as treating our guests well and making sure our children get nutritious food are used by brands to create brand values. These brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.

A consumer is a person who purchases/buys any goods or services for his personal use that is not for further selling them or manufacturing. The consumer pays price for the product or service he purchases.

Branded products cost much more than products that are sold loose because they include the costs of packaging and advertising. So, many people cannot afford them. Gradually, people come to believe that only branded products are good and will want to buy the products that come in a sealed packet rather than which is sold loose.

The advertisement involves techniques to advertise products that are different from what we normally observe in our daily lives. The display, use, and benefits are superficial than compared to the real utility of the product.