Tag: marketing management

Quizzes (45) Questions (53)

Questions Related to marketing management

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

______________ refers to designing the label to be put on the package.

  1. Pricing

  2. Labelling

  3. Packaging

  4. Branding
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Labelling is another significant means of product identification like branding and packaging. 

Thus, a label is an informative tag, wrapper or seal attached to a product or product's package. Labeling gives necessary information to the customers about the products.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Airtight containers and packets used for chips, biscuits and jams etc., are the example of ______________.

  1. Product identification

  2. Product promotion

  3. Product Protection

  4. Product differentiation
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Protective packaging products are designed and constructed to protect the goods from atmospheric, magnetic, electrostatic, vibration or shock damage. Products include types of boxes or storage containers, packing materials, liners, and spacers.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

The evaluation criteria for the new product should include all of the following EXCEPT ________.

  1. determination of market demand

  2. determination of the suppliers

  3. pricing and marketing policies of other competing firms

  4. product should be profitable
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

When evaluating a new product, market demand, competition, and profitability are critical. Determining specific suppliers is a tactical operational detail that is not a primary evaluation criterion for the product concept itself.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which is not a function of packaging?

  1. Product identification

  2. Product protection

  3. Product production

  4. Product promotion
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is done with the help of attractive designs and colours help in drawing people's attention towards the product. This leads to increase sales. With the help of packaging, the product can be easily identified by consumers. 

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Primary packaging refers to additional layer of packaging.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Primary packaging which refers to product's immediate package. 

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

There are _____ levels of packaging.

  1. One

  2. Two

  3. Three

  4. Four
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.

There are three levels of packaging i.e 
Primary packaging which refers to product's immediate package. 
Secondary packaging is the additional packaging given to a product to protect it.  
Transportation packaging refers to packages essential for storing, identifying and transporting. 

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Transportation packaging is on which level of packaging?

  1. One

  2. Two

  3. Three

  4. Four
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.  Transportation packaging is the third level of packaging that refers to packages essential for storing, identifying and transporting. 

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

_______ refers to product's immediate containers. 

  1. Primary packaging

  2. Secondary pckaging

  3. Transportation packaging

  4. Packaging
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Primary packaging which refers to product's immediate package. 

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

_______ refers to an additional layer of protection that are kept till the product is ready to use.

  1. Protection packaging

  2. Primary packaging

  3. Transportation packaging

  4. Secondary packaging
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.

 Secondary packaging is the additional packaging given to a product to protect it.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

_______ refers to the act of designing and producing the container and the wrapper of the product.

  1. Branding

  2. Marketing

  3. Wrapping

  4. Packaging
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.