Franchising is___________.
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purchasing all parts of the company
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allowing another party to use product or service under owner's name
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joining two or more companies
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a company acquiring another company at its will
Reveal answer
Fill a bubble to check yourself
B
Correct answer
Explanation
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchiser licenses its know-how, procedures, intellectual property, use of its business model, brand and rights to sell its branded products and services to a franchise. for example Mc Donald, KFC etc.