General Awareness ยท Computer Knowledge
Technology Brands and Products
2,296 Questions
Technology brands and products cover consumer electronics, software history, and the ownership of popular applications. Questions often focus on smart devices, corporate taglines, and major industry acquisitions. This material helps candidates preparing for banking and SSC general awareness sections.
IT company taglinesSmart devicesSoftware historyMobile phonesSearch engines
Technology Brands and Products Questions
B
Correct answer
Explanation
The slogan "The power to be your best" is Apple's famous tagline from the late 1980s and 1990s, emphasizing how their computers empower users. This messaging positioned Apple as enabling personal and professional excellence through technology. BPL, Microsoft, and Sony are tech companies but did not use this specific empowering slogan.
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EMC
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IBM
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Microsoft
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Macromedia
C
Correct answer
Explanation
Where Do You Want to Go Today was Microsoft's iconic advertising campaign slogan launched in 1994 to promote Windows 95 and the emerging consumer internet. The campaign captured the optimistic spirit of the digital age, positioning Microsoft as a gateway to online exploration. The tagline appeared in print, television, and billboard advertisements worldwide during the mid-1990s.
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Accenture
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HP
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Computer Associates
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WIPRO
B
Correct answer
Explanation
Everything is Possible was HP's (Hewlett-Packard's) corporate slogan and advertising tagline during the early 2000s, emphasizing innovation and problem-solving capabilities. The campaign reflected HP's position as a leading technology company spanning computers, printers, and enterprise solutions. This slogan appeared in global brand advertising before HP's later rebranding efforts.
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Computer Associates
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CSC
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HP
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Apple
A
Correct answer
Explanation
CSC (Computer Sciences Corporation) uses 'Experience. Results.' as their corporate tagline, emphasizing their track record in IT services and consulting.
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Apple
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Accenture
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IBM
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Macromedia
B
Correct answer
Explanation
Accenture uses 'High Performance. Delivered' as their corporate tagline, positioning themselves as a consulting and professional services firm focused on delivering measurable results.
B
Correct answer
Explanation
IBM's 'On Demand' business strategy emphasized on-demand computing and business process outsourcing services, positioning IBM as a provider of flexible, scalable technology solutions.
C
Correct answer
Explanation
Apple's famous 'Think Different' campaign (1997-2002) was created by TBWA\Chiat\Day and became iconic advertising associated with Apple's brand identity during Steve Jobs' return.
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Wipro
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Accenture
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Infosys
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CTS
C
Correct answer
Explanation
Powered by Intellect, Driven by Values is the famous tagline of Infosys, one of India's largest IT services companies. It reflects the company's emphasis on both technical excellence and ethical principles.
A
Correct answer
Explanation
'Applying Thought' was the corporate tagline/slogan of Wipro, an Indian multinational corporation. The company used this slogan extensively in its branding and marketing campaigns for many years. The other options (TCS, CTS, Infosys) are all major Indian IT companies but had different taglines - TCS used 'Experience Certainty' and Infosys used 'Powered by Intellect, Driven by Values'.
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Texas
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Accenture
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MRF
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Toshiba
D
Correct answer
Explanation
'Choose Freedom' was Toshiba's tagline used in their marketing campaigns. This slogan emphasized consumer choice and technological freedom in Toshiba's electronics and computer products.
C
Correct answer
Explanation
'Think Different' was Apple's famous advertising campaign slogan launched in 1997. It became one of the most recognizable taglines in advertising history and represented Apple's brand identity during Steve Jobs' return to the company.
D
Correct answer
Explanation
Oracle Corporation acquired Sun Microsystems in April 2009 for approximately $7.4 billion, completing the deal after regulatory approval. This was a major tech acquisition that integrated Sun's server hardware, Java programming language, and Solaris operating system into Oracle's portfolio.
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An American scientist
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A telecom PRO
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A Viking king
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An INTEL employee
C
Correct answer
Explanation
Bluetooth wireless technology was named after King Harald Bluetooth, a 10th-century Viking king of Denmark and Norway who united disparate Scandinavian tribes. The name was chosen to symbolize how Bluetooth technology unites different devices and communication protocols, just as Harald united kingdoms.
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Jesper Kyd
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Rom Di Prisco
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Steven Polge
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Sandhya Sanjana
C
Correct answer
Explanation
Steven Polge served as lead designer on Unreal Tournament 3. Jesper Kyd and Rom Di Prisco are music composers who worked on UT soundtracks, not designers. Sandhya Sanjana is not associated with UT development.