General Awareness · Computer Knowledge
Technology Brands and Products
2,296 Questions
Technology brands and products cover consumer electronics, software history, and the ownership of popular applications. Questions often focus on smart devices, corporate taglines, and major industry acquisitions. This material helps candidates preparing for banking and SSC general awareness sections.
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Technology Brands and Products Questions
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Toshiba brand
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IBM ThinkPad notebooks
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HP - Hewlett-Packard
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Compaq Computers
B
Correct answer
Explanation
This was IBM ThinkPad's advertising slogan emphasizing productivity and thinking. ThinkPad notebooks were marketed as premium business tools for serious work. The slogan positions ThinkPads as devices for intellectual work rather than casual computing.
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IBM (International Business Machines) Computers
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Acer (range of computers, notebooks, monitors…)
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Apple Macintosh
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Gateway Computers & Home Electronics brand
C
Correct answer
Explanation
This was Apple's slogan for the original Macintosh, positioning it as user-friendly computing for everyday people rather than just technical professionals or business users. It emphasized accessibility and ease of use compared to complex IBM PCs of the era.
B
Correct answer
Explanation
Steve Jobs co-founded Apple Inc. and served as its CEO during multiple tenures (1976-1985 and 1997-2011). Intel, Dell, and AMD are all technology companies, but Jobs had no CEO role at any of them. Apple is most closely associated with Jobs' visionary leadership and product innovations.
C
Correct answer
Explanation
Microsoft used the slogan 'Your Potential. Our Passion.' as part of its branding campaign in the mid-2000s. IBM's slogan has been 'Think' and later 'Think', Intel is known for 'Intel Inside', and Sony has used various slogans like 'Make.Believe'.
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Samsung
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Philips
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Sony
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Nikon
B
Correct answer
Explanation
Philips, the Dutch electronics company, uses 'Sense and Simplicity' as its slogan. Samsung uses 'Imagine', Sony has used 'Make.Believe', and Nikon's slogan is 'At the Heart of the Image'. Philips is known for consumer electronics and lighting.
C
Correct answer
Explanation
Sony unveiled a lightweight BluRay-equipped laptop as part of their Vaio series, positioning it as the world's lightest in its category at the time of release. The Vaio Z series was known for its premium build and portability. LG and Dell also produce lightweight laptops but were not first with this specific BluRay lightweight claim. Apple focuses on MacBook Air/Pro which typically omit optical drives.
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IBM
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Accenture
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Oracle
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Cognizant Technology Solutions
A
Correct answer
Explanation
IBM uses the tagline 'Stop Talking Start Doing' (or similar variations like 'Think') in their marketing communications, emphasizing action-oriented business solutions. Accenture uses 'High Performance Delivered', Oracle focuses on database/cloud messaging, and Cognizant uses various positioning statements. IBM's branding has historically emphasized execution and results.
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vodafone
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motorola
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siemens
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sony
B
Correct answer
Explanation
Six Sigma is a set of techniques for process improvement introduced by engineer Bill Smith while working at Motorola in 1986. It was later popularized by General Electric. Vodafone, Siemens, and Sony were early adopters but not the originators.
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the size zero
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the new size
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the same size zero
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the new size zero
D
Correct answer
Explanation
Sony Vaio laptops were marketed for their ultra-slim profiles, using the 'size zero' concept to emphasize how thin and portable their notebooks were. This was a key differentiator in their advertising campaigns compared to bulkier laptops of that era.
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Cinthol
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Sony Vaio
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Axe
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Vodafone
C
Correct answer
Explanation
Axe, the male grooming brand, launched the 'Dark Temptations' range of products. This was part of Axe's marketing campaigns focusing on attraction themes.
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Accenture
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Oracle
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IBM
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Cognizant Technology Solutions
C
Correct answer
Explanation
IBM used the 'Stop Talking Start Doing' punchline as part of their marketing campaigns, emphasizing execution over discussion. This tagline aligned with IBM's business solutions focus.
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Microsoft X Box
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Sony Play Station
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Nintendo WII
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Intel Core 2 Duo
C
Correct answer
Explanation
Nintendo's Wii console was code-named 'Revolution' during its development phase. The name was intended to emphasize the revolutionary motion-sensing controls that would transform gaming. Before its official 2006 launch, the project was publicly referred to by this codename, building hype in the gaming community.
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vodafone
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motorola
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siemens
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sony
B
Correct answer
Explanation
Six Sigma was developed at Motorola in 1986 by engineer Bill Smith as a data-driven quality management methodology to reduce defects and improve process consistency in manufacturing.
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computer
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cell phone
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laptop
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ipod
C
Correct answer
Explanation
The size zero campaign featuring Kareena Kapoor was for a laptop (C), specifically for a computer brand's ultra-portable laptop line. The campaign capitalized on Kareena's reported size-zero figure. Computers (A), cell phones (B), and iPods (D) were not the focus of this particular endorsement.
C
Correct answer
Explanation
Hrithik Roshan has been associated with Acer (C), the computer company. Acer has used Hrithik as a brand ambassador for their laptops and computers in the Indian market. Intel (A), Asus (B), and HP (D) are not the computer brands he has officially endorsed.