Multiple choice general knowledge Sense and Simplicity is the slogan of which electronics company? Samsung Philips Sony Nikon Reveal answer Fill a bubble to check yourself B Correct answer Explanation Philips, the Dutch electronics company, uses 'Sense and Simplicity' as its slogan. Samsung uses 'Imagine', Sony has used 'Make.Believe', and Nikon's slogan is 'At the Heart of the Image'. Philips is known for consumer electronics and lighting.