Reading Comprehension

Which of the following options is true according to the author?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

What do cult brands depend upon?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Which of the following statements is true according to the author?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Which of the following statements is true as per the passage?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Which of the following statements is true according to the author?

Directions: Read the passage and answer the following question:

What's a manager have to do about feelings in business? 

Why, manage them of course.
Not to mock your question in the slightest: We are dead serious. If there’s one thing that doesn't get enough attention for undermining productivity, creativity and the general smooth functioning of the business, it's the mismanagement of the emotion in the workplace. Too many managers would rather let people act, well, unmanaged.

Now, we're not even slightly qualified to opine on human nature; well, maybe we are as qualified as the next guy; but you don’t have to watch reality TV to know that, left unattended, people can fall into some pretty dysfunctional behaviours. Maybe it’s because gossip, ganging up, paranoia and the like were hardwired into the human brain to ensure the survival of the species, as some scientists have hypothesized.

But the underlying reasons why groups of people can get so terribly caught up in the negative feelings don’t really matter. All that does-from a manager’s point of view-is that unhealthy emotions usually beget more unhealthy emotions.

That’s why you have to manage them-which, fortunately, takes neither a degree in psychology nor more time than you already have. It takes only an active commitment to remove uncertainty from your organization and to instill a purposeful approach to inspiration.

What is the meaning of 'in your face marketing'?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Which of the following statements is true according to the passage?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Spam means ____________.

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Cult brand means _________.

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

What is TiVo used for?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Which of the following options do we need for attracting today's consumer?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Which of the following is the most appropriate title for the given passage?

Directions: Read the following passage carefully and answer the question that follows. Certain words/phrases have been printed in bold to help you locate them while answering the question.

There was once a poor farmer who went to the money-lender's house and asked him the secret of becoming rich. The money-lender piously told the farmer that riches came from God and he should ask him.

The simple farmer set out to find God. On his way, he found a poor man sitting under a tree. The poor man asked him about his journey and the farmer told him that he was going to find God! The poor man smiled and said, "I am God! What do you want of me?" The farmer told him the whole story, and God, taking pity on him, gave him a conch shell, and showed him how to blow it in a particular way, saying, “Just remember, whatever you wish for, you have only to blow the conch this way, and your wish will be fulfilled. Only have a care of that money-lender, for even magic is not proof against his wiles!"

The farmer went back to his village, rejoicing. The money-lender noticed his high spirits at once and went over to the farmer's house, and congratulated him on his good fortune . The farmer told him the whole story—everything except the secret of blowing the conch.

Nevertheless, the money-lender was determined to have the conch by hook or by crook, and waited for a favorable opportunity and stole the conch.

He tried blowing the conch in every conceivable way but had to give it up as a bad job. So, he went back to the farmer, and said, "I've got your conch, but it is of no use to either of us. Everything is at a stand-still unless we make a bargain. I will give you back your conch, and never interfere with your using it, on one condition, which is this, whatever you get from it, I am to get double."

The farmer refused the bargain but the wily money-lender persuaded him; "You will have your share! What does it matter to you if I am rich or poor?" So, though it went sorely against the grain to be of any benefit to a money-lender, the farmer was forced to yield and the knowledge of this fact so preyed upon the farmer's mind day and night, that he had no satisfaction out of anything.

There came a very dry season, - so dry that the farmer's crops withered for want of rain. Then he blew his conch, and wished for a well to water them, but the money-lender got two! This was too much for him to stand; and he brooded over it, till at last a bright idea came into his head. He seized the conch, blew it loudly, and cried out, "Oh, God! I wish to be blind of one eye!" And so he was, in a twinkling. But the money-lender became completely blind. He fell into his new well and drowned.

Which of the following words is nearly the same in meaning to the word ‘fortune’ as given in the passage?

Directions: Read the following passage carefully and answer the question that follows. Certain words/phrases have been printed in bold to help you locate them while answering the question.

There was once a poor farmer who went to the money-lender's house and asked him the secret of becoming rich. The money-lender piously told the farmer that riches came from God and he should ask him.

The simple farmer set out to find God. On his way, he found a poor man sitting under a tree. The poor man asked him about his journey and the farmer told him that he was going to find God! The poor man smiled and said, "I am God! What do you want of me?" The farmer told him the whole story, and God, taking pity on him, gave him a conch shell, and showed him how to blow it in a particular way, saying, “Just remember, whatever you wish for, you have only to blow the conch this way, and your wish will be fulfilled. Only have a care of that money-lender, for even magic is not proof against his wiles!"

The farmer went back to his village, rejoicing. The money-lender noticed his high spirits at once and went over to the farmer's house, and congratulated him on his good fortune . The farmer told him the whole story—everything except the secret of blowing the conch.

Nevertheless, the money-lender was determined to have the conch by hook or by crook, and waited for a favorable opportunity and stole the conch.

He tried blowing the conch in every conceivable way but had to give it up as a bad job. So, he went back to the farmer, and said, "I've got your conch, but it is of no use to either of us. Everything is at a stand-still unless we make a bargain. I will give you back your conch, and never interfere with your using it, on one condition, which is this, whatever you get from it, I am to get double."

The farmer refused the bargain but the wily money-lender persuaded him; "You will have your share! What does it matter to you if I am rich or poor?" So, though it went sorely against the grain to be of any benefit to a money-lender, the farmer was forced to yield and the knowledge of this fact so preyed upon the farmer's mind day and night, that he had no satisfaction out of anything.

There came a very dry season, - so dry that the farmer's crops withered for want of rain. Then he blew his conch, and wished for a well to water them, but the money-lender got two! This was too much for him to stand; and he brooded over it, till at last a bright idea came into his head. He seized the conch, blew it loudly, and cried out, "Oh, God! I wish to be blind of one eye!" And so he was, in a twinkling. But the money-lender became completely blind. He fell into his new well and drowned.

What prompted the farmer to visit the money-lender's house?

Directions: Read the following passage carefully and answer the question that follows. Certain words/phrases have been printed in bold to help you locate them while answering the question.

There was once a poor farmer who went to the money-lender's house and asked him the secret of becoming rich. The money-lender piously told the farmer that riches came from God and he should ask him.

The simple farmer set out to find God. On his way, he found a poor man sitting under a tree. The poor man asked him about his journey and the farmer told him that he was going to find God! The poor man smiled and said, "I am God! What do you want of me?" The farmer told him the whole story, and God, taking pity on him, gave him a conch shell, and showed him how to blow it in a particular way, saying, “Just remember, whatever you wish for, you have only to blow the conch this way, and your wish will be fulfilled. Only have a care of that money-lender, for even magic is not proof against his wiles!"

The farmer went back to his village, rejoicing. The money-lender noticed his high spirits at once and went over to the farmer's house, and congratulated him on his good fortune . The farmer told him the whole story—everything except the secret of blowing the conch.

Nevertheless, the money-lender was determined to have the conch by hook or by crook, and waited for a favorable opportunity and stole the conch.

He tried blowing the conch in every conceivable way but had to give it up as a bad job. So, he went back to the farmer, and said, "I've got your conch, but it is of no use to either of us. Everything is at a stand-still unless we make a bargain. I will give you back your conch, and never interfere with your using it, on one condition, which is this, whatever you get from it, I am to get double."

The farmer refused the bargain but the wily money-lender persuaded him; "You will have your share! What does it matter to you if I am rich or poor?" So, though it went sorely against the grain to be of any benefit to a money-lender, the farmer was forced to yield and the knowledge of this fact so preyed upon the farmer's mind day and night, that he had no satisfaction out of anything.

There came a very dry season, - so dry that the farmer's crops withered for want of rain. Then he blew his conch, and wished for a well to water them, but the money-lender got two! This was too much for him to stand; and he brooded over it, till at last a bright idea came into his head. He seized the conch, blew it loudly, and cried out, "Oh, God! I wish to be blind of one eye!" And so he was, in a twinkling. But the money-lender became completely blind. He fell into his new well and drowned.

Which of the following statements is/are true according to the passage?

Directions: Read the following passage carefully and answer the question that follows. Certain words/phrases have been printed in bold to help you locate them while answering the question.

There was once a poor farmer who went to the money-lender's house and asked him the secret of becoming rich. The money-lender piously told the farmer that riches came from God and he should ask him.

The simple farmer set out to find God. On his way, he found a poor man sitting under a tree. The poor man asked him about his journey and the farmer told him that he was going to find God! The poor man smiled and said, "I am God! What do you want of me?" The farmer told him the whole story, and God, taking pity on him, gave him a conch shell, and showed him how to blow it in a particular way, saying, “Just remember, whatever you wish for, you have only to blow the conch this way, and your wish will be fulfilled. Only have a care of that money-lender, for even magic is not proof against his wiles!"

The farmer went back to his village, rejoicing. The money-lender noticed his high spirits at once and went over to the farmer's house, and congratulated him on his good fortune . The farmer told him the whole story—everything except the secret of blowing the conch.

Nevertheless, the money-lender was determined to have the conch by hook or by crook, and waited for a favorable opportunity and stole the conch.

He tried blowing the conch in every conceivable way but had to give it up as a bad job. So, he went back to the farmer, and said, "I've got your conch, but it is of no use to either of us. Everything is at a stand-still unless we make a bargain. I will give you back your conch, and never interfere with your using it, on one condition, which is this, whatever you get from it, I am to get double."

The farmer refused the bargain but the wily money-lender persuaded him; "You will have your share! What does it matter to you if I am rich or poor?" So, though it went sorely against the grain to be of any benefit to a money-lender, the farmer was forced to yield and the knowledge of this fact so preyed upon the farmer's mind day and night, that he had no satisfaction out of anything.

There came a very dry season, - so dry that the farmer's crops withered for want of rain. Then he blew his conch, and wished for a well to water them, but the money-lender got two! This was too much for him to stand; and he brooded over it, till at last a bright idea came into his head. He seized the conch, blew it loudly, and cried out, "Oh, God! I wish to be blind of one eye!" And so he was, in a twinkling. But the money-lender became completely blind. He fell into his new well and drowned.