Reading Comprehension

According to the passage, Where is the strategy to be followed by the business determined?

Directions: Read the following passage and answer the question that follows:

Early books on business strategy aimed to structure and codify the many documentary histories and memoirs of business leaders. They contained precious little theory or models drawn from economics or other social sciences. They did contain many good ideas but few frameworks in which to place them. There was limited guidance as to when and where the idea would or would not work. Just because an idea was useful in one company at one moment of time does not mean it will always work. Gradually, ideas and models emerged that provided the necessary structure to the chaos of anecdotal memories. First, we need to distinguish between corporate and business level strategy.

At the corporate level, businesses need to ask themselves fundamental questions such as ‘Which business should we be in?’ At the business level, a business needs to ask itself: How do we compete? It is at this latter level that we position our thinking. The organisation has decided that it will compete in a certain market and is seeking ways to optimise what it should do in pursuing its goals, in other words, what its strategy should be. How we think about business strategy, has evolved and changed as new and better ideas have become more widely known and accepted as the needs of business have also changed. Business strategy has had many definitions but these are two that give a sense of what is involved, irrespective of where we are in time: Strategy is about matching the competencies of the organisation to its environment. A strategy describes how an organisation aims to meet its objectives’.

If strategy is about matching your business to the opportunities and challenges of the environment, then it pays to understand what that means and how the environment is changing and likely to change in the future. A company’s ability to match itself to its environment can be assessed by using the SWOT analysis; identifying its strengths, weaknesses, opportunities and threats. PEST and SWOT analyses have become the logical starting points for any business looking to appraise itself and to define or redefine its strategy. We believe it is time to identify better ways in which any organisation can identify how to match itself to the changing needs and views of the most important part of its environment, its customers. We also believe that management needs to look more inside its organisation to find the answers to the challenges presented by their environment. A third definition of strategy explains why commercial organisations should invest time and money in creating a strategy: ‘A successful strategy is one that achieves an above average profitability in its sector’. We also believe that any approach to strategy must be capable of demonstrating that it can guide a business organisation to above average profitability or at least to an increase in profitability. For, not–for–profit organisations, the performance measures will be very different. A business school might aim to break even but measure itself by the number of students it educates. A charity might measure its total giving or a ratio of donations to income. A church might measure itself by the size of its congregation. Performance measures that are relevant to commercial business can be applied to any type or style of organisation.

While companies still use SWOT and PEST analyses, other strategic tools have become outdated as business has changed in its nature. A century ago, the multinational was the exception on the corporate landscape. In markets, where competition is fragmented and the main competitors are small, a relatively unsophisticated business plan, one that concerns itself solely with the business and its immediate market, is likely to be more than adequate. Gap analysis is still a relevant technique that can focus the management of such organisations into thinking about the main issues they face, specifically how to bridge the gap between their existing financial performances and where they would like the business to be in future. Used in conjunction with a PEST and SWOT analysis, a firm can construct a clear sense of direction. By identifying and costing various projects that will help to fill the strategic planning gap, it can create a strategic plan. The value of gap analysis lies in its simplicity, but it has one key weakness: it ignores competition. It also lacks any model that may help management decide what to do or how to appraise their ideas as to how to fill the planning gap. But first there is a question on the way strategies actually evolve. Is it via the purposive analysis implied by Gap, SWOT and PEST analysis?

SPF refers to

Passage 1:PIGMENTATION- UNMASK THE MASK
Melasma is a skin condition that manifests as brown patches on the forehead, cheeks, nose and upper lip. It occurs primarily in women being commonly associated with pregnancy, oral contraception, hormone replacement therapy and sun exposure. Over 30% of patients have a family history.

Broad spectrum sunscreens with an SPF over 30 protecting against both UVA and UVB rays are essential. Chemical peels, microdermabrasion and laser surgery may help but many equally harm by causing irritation and aggravation. Besides pigmentation can recur upon sun exposure and /or hormonal imbalance.

Two points to remember are that treatment is a slow process usually taking several months or more and that results depend upon the depth of pigmentation. Epidermal Melasma (where pigment is located superficially in the upper skin layer) is much more successfully treated than dermal Melasma (where pigment is deeply embedded) and whose treatment basically helps to control any spread.

Choose the appropriate title for the above passage.

Passage 1:PIGMENTATION- UNMASK THE MASK
Melasma is a skin condition that manifests as brown patches on the forehead, cheeks, nose and upper lip. It occurs primarily in women being commonly associated with pregnancy, oral contraception, hormone replacement therapy and sun exposure. Over 30% of patients have a family history.

Broad spectrum sunscreens with an SPF over 30 protecting against both UVA and UVB rays are essential. Chemical peels, microdermabrasion and laser surgery may help but many equally harm by causing irritation and aggravation. Besides pigmentation can recur upon sun exposure and /or hormonal imbalance.

Two points to remember are that treatment is a slow process usually taking several months or more and that results depend upon the depth of pigmentation. Epidermal Melasma (where pigment is located superficially in the upper skin layer) is much more successfully treated than dermal Melasma (where pigment is deeply embedded) and whose treatment basically helps to control any spread.

Laser surgery causes

Passage 1:PIGMENTATION- UNMASK THE MASK
Melasma is a skin condition that manifests as brown patches on the forehead, cheeks, nose and upper lip. It occurs primarily in women being commonly associated with pregnancy, oral contraception, hormone replacement therapy and sun exposure. Over 30% of patients have a family history.

Broad spectrum sunscreens with an SPF over 30 protecting against both UVA and UVB rays are essential. Chemical peels, microdermabrasion and laser surgery may help but many equally harm by causing irritation and aggravation. Besides pigmentation can recur upon sun exposure and /or hormonal imbalance.

Two points to remember are that treatment is a slow process usually taking several months or more and that results depend upon the depth of pigmentation. Epidermal Melasma (where pigment is located superficially in the upper skin layer) is much more successfully treated than dermal Melasma (where pigment is deeply embedded) and whose treatment basically helps to control any spread.

Sepia is in

Passage 1:PIGMENTATION- UNMASK THE MASK
Melasma is a skin condition that manifests as brown patches on the forehead, cheeks, nose and upper lip. It occurs primarily in women being commonly associated with pregnancy, oral contraception, hormone replacement therapy and sun exposure. Over 30% of patients have a family history.

Broad spectrum sunscreens with an SPF over 30 protecting against both UVA and UVB rays are essential. Chemical peels, microdermabrasion and laser surgery may help but many equally harm by causing irritation and aggravation. Besides pigmentation can recur upon sun exposure and /or hormonal imbalance.

Two points to remember are that treatment is a slow process usually taking several months or more and that results depend upon the depth of pigmentation. Epidermal Melasma (where pigment is located superficially in the upper skin layer) is much more successfully treated than dermal Melasma (where pigment is deeply embedded) and whose treatment basically helps to control any spread.

Directions: Answer the following statements in

True: If the statement admits what the writer says. False: If the statement contradicts what the writer says. Not Given: If nothing has been mentioned by the writer.

Research indicates that the workplace indicates deep thought process.

READING PASSAGE 2: LIFE @ WORKPLACE
Teresa Amabile, professor of business administration at Harvard Business School, says that work environment can influence motivation, creativity and performance of individuals and teams. Her research highlights that there seems to be a cognitive process set up when people feel good, leading to more flexible, fluent and original thinking. What’s more, there actually a carry-over, an incubation effect, to the next say.

 In times of a dipping Sensex and peaking inflation, happiness is an important ingredient for a productive work environment. “Small things make workers feel committed to an organization, says Barbara Glanz, an author specializing in workplace issues. By keeping your team happy, you’re choosing to create and work with a powerful business tool. Happiness ensures mental well-being of employees and customers, directly upping a company’s profitability.

Organizations worldwide are realizing the importance of keeping employees happy to have a more productivity workplace. Work today is definitely taxing. In a high-stress, tight deadline world, employees need something to lighten up or else they would burn out very fast. A team should be a creation of excellent balance of  fun and hard work. Introducing fun and togetherness in the team not just helped bond people in the team who previously had strained relations, but also improved output.

Directions: Answer the following statements in

True: If the statement admits what the writer says. False: If the statement contradicts what the writer says. Not Given: If nothing has been mentioned by the writer.

The scars of pigmentation disappears gradually.

Passage 1:PIGMENTATION- UNMASK THE MASK
Melasma is a skin condition that manifests as brown patches on the forehead, cheeks, nose and upper lip. It occurs primarily in women being commonly associated with pregnancy, oral contraception, hormone replacement therapy and sun exposure. Over 30% of patients have a family history.

Broad spectrum sunscreens with an SPF over 30 protecting against both UVA and UVB rays are essential. Chemical peels, microdermabrasion and laser surgery may help but many equally harm by causing irritation and aggravation. Besides pigmentation can recur upon sun exposure and /or hormonal imbalance.

Two points to remember are that treatment is a slow process usually taking several months or more and that results depend upon the depth of pigmentation. Epidermal Melasma (where pigment is located superficially in the upper skin layer) is much more successfully treated than dermal Melasma (where pigment is deeply embedded) and whose treatment basically helps to control any spread.

The highest ratio of Pigmentation is among

Passage 1:PIGMENTATION- UNMASK THE MASK
Melasma is a skin condition that manifests as brown patches on the forehead, cheeks, nose and upper lip. It occurs primarily in women being commonly associated with pregnancy, oral contraception, hormone replacement therapy and sun exposure. Over 30% of patients have a family history.

Broad spectrum sunscreens with an SPF over 30 protecting against both UVA and UVB rays are essential. Chemical peels, microdermabrasion and laser surgery may help but many equally harm by causing irritation and aggravation. Besides pigmentation can recur upon sun exposure and /or hormonal imbalance.

Two points to remember are that treatment is a slow process usually taking several months or more and that results depend upon the depth of pigmentation. Epidermal Melasma (where pigment is located superficially in the upper skin layer) is much more successfully treated than dermal Melasma (where pigment is deeply embedded) and whose treatment basically helps to control any spread.

Directions: Answer the following statements in

True: If the statement admits what the writer says. False: If the statement contradicts what the writer says. Not Given: If nothing has been mentioned by the writer.

Employees should be rewarded with high incentives.

READING PASSAGE 2: LIFE @ WORKPLACE
Teresa Amabile, professor of business administration at Harvard Business School, says that work environment can influence motivation, creativity and performance of individuals and teams. Her research highlights that there seems to be a cognitive process set up when people feel good, leading to more flexible, fluent and original thinking. What’s more, there actually a carry-over, an incubation effect, to the next say.

 In times of a dipping Sensex and peaking inflation, happiness is an important ingredient for a productive work environment. “Small things make workers feel committed to an organization, says Barbara Glanz, an author specializing in workplace issues. By keeping your team happy, you’re choosing to create and work with a powerful business tool. Happiness ensures mental well-being of employees and customers, directly upping a company’s profitability.

Organizations worldwide are realizing the importance of keeping employees happy to have a more productivity workplace. Work today is definitely taxing. In a high-stress, tight deadline world, employees need something to lighten up or else they would burn out very fast. A team should be a creation of excellent balance of  fun and hard work. Introducing fun and togetherness in the team not just helped bond people in the team who previously had strained relations, but also improved output.

Wood`s Lamp Technology

Passage 1:PIGMENTATION- UNMASK THE MASK
Melasma is a skin condition that manifests as brown patches on the forehead, cheeks, nose and upper lip. It occurs primarily in women being commonly associated with pregnancy, oral contraception, hormone replacement therapy and sun exposure. Over 30% of patients have a family history.

Broad spectrum sunscreens with an SPF over 30 protecting against both UVA and UVB rays are essential. Chemical peels, microdermabrasion and laser surgery may help but many equally harm by causing irritation and aggravation. Besides pigmentation can recur upon sun exposure and /or hormonal imbalance.

Two points to remember are that treatment is a slow process usually taking several months or more and that results depend upon the depth of pigmentation. Epidermal Melasma (where pigment is located superficially in the upper skin layer) is much more successfully treated than dermal Melasma (where pigment is deeply embedded) and whose treatment basically helps to control any spread.

Hyper-Pigmentation refers to

Passage 1:PIGMENTATION- UNMASK THE MASK
Melasma is a skin condition that manifests as brown patches on the forehead, cheeks, nose and upper lip. It occurs primarily in women being commonly associated with pregnancy, oral contraception, hormone replacement therapy and sun exposure. Over 30% of patients have a family history.

Broad spectrum sunscreens with an SPF over 30 protecting against both UVA and UVB rays are essential. Chemical peels, microdermabrasion and laser surgery may help but many equally harm by causing irritation and aggravation. Besides pigmentation can recur upon sun exposure and /or hormonal imbalance.

Two points to remember are that treatment is a slow process usually taking several months or more and that results depend upon the depth of pigmentation. Epidermal Melasma (where pigment is located superficially in the upper skin layer) is much more successfully treated than dermal Melasma (where pigment is deeply embedded) and whose treatment basically helps to control any spread.

Directions: Answer the following statements in

True: If the statement admits what the writer says. False: If the statement contradicts what the writer says. Not Given: If nothing has been mentioned by the writer.

Treatment is a steady process.

Passage 1:PIGMENTATION- UNMASK THE MASK
Melasma is a skin condition that manifests as brown patches on the forehead, cheeks, nose and upper lip. It occurs primarily in women being commonly associated with pregnancy, oral contraception, hormone replacement therapy and sun exposure. Over 30% of patients have a family history.

Broad spectrum sunscreens with an SPF over 30 protecting against both UVA and UVB rays are essential. Chemical peels, microdermabrasion and laser surgery may help but many equally harm by causing irritation and aggravation. Besides pigmentation can recur upon sun exposure and /or hormonal imbalance.

Two points to remember are that treatment is a slow process usually taking several months or more and that results depend upon the depth of pigmentation. Epidermal Melasma (where pigment is located superficially in the upper skin layer) is much more successfully treated than dermal Melasma (where pigment is deeply embedded) and whose treatment basically helps to control any spread.

Directions: Answer the following statements in

True: If the statement admits what the writer says. False: If the statement contradicts what the writer says. Not Given: If nothing has been mentioned by the writer.

Happiness leads to the end of many diseases.

READING PASSAGE 2: LIFE @ WORKPLACE
Teresa Amabile, professor of business administration at Harvard Business School, says that work environment can influence motivation, creativity and performance of individuals and teams. Her research highlights that there seems to be a cognitive process set up when people feel good, leading to more flexible, fluent and original thinking. What’s more, there actually a carry-over, an incubation effect, to the next say.

 In times of a dipping Sensex and peaking inflation, happiness is an important ingredient for a productive work environment. “Small things make workers feel committed to an organization, says Barbara Glanz, an author specializing in workplace issues. By keeping your team happy, you’re choosing to create and work with a powerful business tool. Happiness ensures mental well-being of employees and customers, directly upping a company’s profitability.

Organizations worldwide are realizing the importance of keeping employees happy to have a more productivity workplace. Work today is definitely taxing. In a high-stress, tight deadline world, employees need something to lighten up or else they would burn out very fast. A team should be a creation of excellent balance of  fun and hard work. Introducing fun and togetherness in the team not just helped bond people in the team who previously had strained relations, but also improved output.

Directions: Answer the following statements in

True: If the statement admits what the writer says. False: If the statement contradicts what the writer says. Not Given: If nothing has been mentioned by the writer.

Happiness helps in the period of deteriorating.

READING PASSAGE 2: LIFE @ WORKPLACE
Teresa Amabile, professor of business administration at Harvard Business School, says that work environment can influence motivation, creativity and performance of individuals and teams. Her research highlights that there seems to be a cognitive process set up when people feel good, leading to more flexible, fluent and original thinking. What’s more, there actually a carry-over, an incubation effect, to the next say.

 In times of a dipping Sensex and peaking inflation, happiness is an important ingredient for a productive work environment. “Small things make workers feel committed to an organization, says Barbara Glanz, an author specializing in workplace issues. By keeping your team happy, you’re choosing to create and work with a powerful business tool. Happiness ensures mental well-being of employees and customers, directly upping a company’s profitability.

Organizations worldwide are realizing the importance of keeping employees happy to have a more productivity workplace. Work today is definitely taxing. In a high-stress, tight deadline world, employees need something to lighten up or else they would burn out very fast. A team should be a creation of excellent balance of  fun and hard work. Introducing fun and togetherness in the team not just helped bond people in the team who previously had strained relations, but also improved output.

Directions: Answer the following statements in

True: If the statement admits what the writer says. False: If the statement contradicts what the writer says. Not Given: If nothing has been mentioned by the writer.

Melasma occurs in whole body.

Passage 1:PIGMENTATION- UNMASK THE MASK
Melasma is a skin condition that manifests as brown patches on the forehead, cheeks, nose and upper lip. It occurs primarily in women being commonly associated with pregnancy, oral contraception, hormone replacement therapy and sun exposure. Over 30% of patients have a family history.

Broad spectrum sunscreens with an SPF over 30 protecting against both UVA and UVB rays are essential. Chemical peels, microdermabrasion and laser surgery may help but many equally harm by causing irritation and aggravation. Besides pigmentation can recur upon sun exposure and /or hormonal imbalance.

Two points to remember are that treatment is a slow process usually taking several months or more and that results depend upon the depth of pigmentation. Epidermal Melasma (where pigment is located superficially in the upper skin layer) is much more successfully treated than dermal Melasma (where pigment is deeply embedded) and whose treatment basically helps to control any spread.