General Awareness

Brand and Company Trivia

2,803 Questions

Brand and Company Trivia covers the history, founders, mascots, and acquisitions of major global corporations. These questions often feature in banking, SSC, and corporate quiz competitions. Practice these questions to improve your recall of business and marketing facts.

Brand mascots and tagsCompany founders historyFast food franchisesE-commerce platformsBeverage brand origins

Brand and Company Trivia Questions

Multiple choice

Landmark group, which owns the hypermarket or value retail chain MAX, belongs to

  1. Singapore

  2. Saudi Arabia

  3. South Africa

  4. Canada
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Landmark Group is a Dubai-based retail conglomerate founded by Micky Jagtiani. While the MAX hypermarket chain is indeed owned by Landmark Group, the company is headquartered in Dubai, UAE, not Saudi Arabia. Landmark Group operates extensively across the Middle East including Saudi Arabia, but its origin and headquarters are in the UAE.

Multiple choice

The Dalda Brand of edible oils is owned by

  1. HLL

  2. Bunge

  3. Ruchi Foods

  4. ITC
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The Dalda brand of edible oils is owned by Bunge, an American agribusiness and food company. Bunge acquired Dalda from Hindustan Unilever Limited (HUL) in 2003. Dalda was originally established by Lever Brothers (now HUL) in India.

Multiple choice

World's no.1 pharma company is

  1. Novartis

  2. Pfizer

  3. Glaxo SmithKline Beechem

  4. Aventis

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Pfizer is widely recognized as the world's largest pharmaceutical company by revenue. Novartis and GlaxoSmithKline (GSK) are also major players but rank below Pfizer. Aventis (now part of Sanofi) is smaller in comparison.

Multiple choice

“Better than the best” is the punchline of

  1. BPL

  2. Aiwa

  3. LG

  4. Sansui
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sansui, the Japanese electronics brand, used "Better than the best" to position its audio-visual products in the competitive consumer electronics market. BPL uses "Believe in the best", Aiwa was known for "DigitalDream", and LG has various product-specific taglines like "Life's Good".

Multiple choice

'Taste of India' is the punchline of

  1. ITC

  2. Amul

  3. MTR Foods

  4. Marico Industries
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Amul, the Indian dairy cooperative, uses "Taste of India" to represent its wide range of dairy products and its role in Indian agriculture. ITC is a conglomerate with multiple brands, MTR Foods is known for ready-to-eat foods, and Marico Industries makes Parachute coconut oil and Saffola - none use this tagline.

Multiple choice

The punchline “Ride it to believe it” is of which product?

  1. TVS Victor

  2. LML Freedom

  3. Splendor

  4. Bajaj Discover
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

LML Freedom used 'Ride it to believe it' to emphasize the motorcycle's riding experience. This tagline encouraged potential customers to test ride the bike to appreciate its features and comfort personally.

Multiple choice

Which of the following brands are associated with liquor/spirit industry? (A) Heineken (B) Foster (C) Carlsberg (D) San Miguel Choose the answer from the choices given below:

  1. (A) and (D)

  2. (B) and (D)

  3. (C) and (D)

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

All four brands listed are major beer/spirit companies. Heineken is a Dutch brand, Foster's is Australian, Carlsberg is Danish, and San Miguel is originally from the Philippines. All are well-known international liquor brands available globally.

Multiple choice

US-based Gap Inc, the world's largest speciality retail chain, owns some of the most recognised apparel brands in the world. Which of the following brands are owned by it? (a) GAP (b) Banana Republic (c) Burberry (d) Old Navy (e) Piperlime (f) Gas

Choose the answer from the choices given below:

  1. (a), (b) and (c)

  2. (a), (b) and (f)

  3. (a), (b) and (e)

  4. (a), (b), (d) and (e)
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Gap Inc. owns GAP, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix. Burberry is a British luxury brand, not owned by Gap. Gas is a Spanish jeans brand. Therefore, option D (a, b, d, e) is correct - Gap, Banana Republic, Old Navy, and Piperlime are all Gap Inc. brands.

Multiple choice

Even though Pepsi had innovative advertising ideas, which Coca Cola lacked, both have

Directions: Read the following passage carefully and answer the given question:

THE COLA WARS
The ongoing conflict between two mega cola companies is known to all. All carbonated beverages generally lie under the flagship of two champs in this field, Coca Cola Company and PepsiCo. The brand conflict has furthered to a great extent. The lust to dominate does not extend to supermarkets alone. The turmoil extends from control over restaurants to supply of colas to big countries. The rivalry is for global control.

This long battle to sweep the global market has lasted for decades. It seems as legendary as the conflict of good and evil. But the choice depends on consumers’ taste buds. The consumer taste criteria adjudge what is ‘good’ and what is the ‘evil’. Both Coca Cola and PepsiCo leave no stone unturned. Despite all the convulsive episodes, and both companies claiming the ball to be in their court, the consumer is still undecided who rules the market.

The steaming competition is forcing the companies to launch new products. The companies are daily remodelling their marketing strategy. Through commercials, promotional campaigns and consumer benefit schemes they want to take the market with a stride but the judgment of the winner lies with the rising sales, profits and consumer loyalty. They are trying to increase the market share in other beverage categories. The war to lead the market goes on. Though Pepsi has often shown the strategy of developing new products, Coke followed the steps and instructed the newly appointed marketing executives to pursue the same technique. Pepsi had innovative advertising ideas, which Coca Cola lacked to an extent but both have tried to find and capture any new market (foreign) that they could. The Coca Cola advertising heads have now tried to capture youth’s fancy by using celebrities. Whereas Coke is a leader in sodas, Pepsi banks on its snack business. If Pepsi allures the new genre, Coke also has a way to go with new consumers in its kitty.

  1. launched new products

  2. developed new commercials

  3. tried to find and capture new markets

  4. tried to target the consumers
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The passage states 'Pepsi had innovative advertising ideas, which Coca Cola lacked to an extent but both have tried to find and capture any new market (foreign) that they could.' Despite their different advertising strengths, both companies share the strategy of seeking new markets, especially foreign ones.

Multiple choice

Which one of the following brands does not belong to ITC?

  1. Provogue

  2. John Player

  3. Wills Lifestyle

  4. All of the above

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Provogue is NOT an ITC brand - it's owned by Provogue (India) Limited. John Player and Wills Lifestyle are both ITC's fashion brands. 'All of the above' is incorrect since one option doesn't belong to ITC.

Multiple choice

'Littlewoods' was the previous name of which one of the following retail chains?

  1. Hotspot

  2. Globus

  3. Future Bazaar

  4. Westside

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Littlewoods was a UK-based retail company founded in 1932 that operated department stores and mail-order catalogues. In India, the Littlewoods retail chain was acquired by the Tata group and rebranded as Westside, which became a leading fashion retailer in the country. The other options (Hotspot, Globus, Future Bazaar) are different retail chains not connected to Littlewoods.

Multiple choice

“Cheers your senses” is the tagline of which of the following companies?

  1. Nescafe

  2. Brooke Bond

  3. Lipton

  4. Lochan Tea

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

'Cheers your senses' was a famous advertising tagline used by Brooke Bond, a major tea brand in India. This tagline was part of Brooke Bond's marketing campaigns to promote their tea products. Nescafe, Lipton, and Lochan Tea are other beverage brands with different taglines - Nescafe uses 'It all starts with a Nescafe', while Lipton has used various taglines over the years.