General Awareness

Brand and Company Trivia

2,803 Questions

Brand and Company Trivia covers the history, founders, mascots, and acquisitions of major global corporations. These questions often feature in banking, SSC, and corporate quiz competitions. Practice these questions to improve your recall of business and marketing facts.

Brand mascots and tagsCompany founders historyFast food franchisesE-commerce platformsBeverage brand origins

Brand and Company Trivia Questions

Multiple choice

The punchline of which of the following companies is ''The Sign of Excellence''?

  1. Citizen

  2. Omega

  3. Longines

  4. Titan
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Omega watches use 'The Sign of Excellence' as their tagline, positioning the brand as a luxury timepiece manufacturer. Omega is known for precision and quality in watchmaking. Citizen is a Japanese watch company but uses different branding. Longines and Titan also make watches but 'The Sign of Excellence' is specifically Omega's slogan.

Multiple choice

''So pure, yours is the first hand to touch it'', is the punchline of

  1. Britannia

  2. Amul Milk

  3. Nestle Milk

  4. Cadbury
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Nestle used this tagline 'So pure, yours is the first hand to touch it' for their milk products, emphasizing purity and direct-to-consumer freshness. The slogan suggests untouched, hygienic packaging. Britannia and Amul are dairy companies but don't use this tagline. Cadbury is primarily a confectionery brand.

Multiple choice

Which of the following companies has the baseline, ''Your friend for life''?

  1. Hoover

  2. Eureka Forbes

  3. Real Value

  4. Singer
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Eureka Forbes uses 'Your friend for life' as their tagline, particularly for their Aquaguard water purifiers, emphasizing long-term reliability and health protection. The company is known for water purification and vacuum cleaning systems. Hoover makes vacuum cleaners, while Real Value and Singer are appliance companies with different branding.

Multiple choice

The print ad of which brand carries the headline, ''You have every reason to be happy''?

  1. Toyota Qualis

  2. Maruti Baleno

  3. Ford Ikon

  4. Fiat Palio
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Toyota Qualis used 'You have every reason to be happy' as their print ad headline, positioning the MPV as a reliable family vehicle bringing satisfaction. Qualis was a popular multi-purpose vehicle in India during the early 2000s. Maruti Baleno, Ford Ikon, and Fiat Palio are all sedans/compact cars but this campaign was specifically for Toyota Qualis.

Multiple choice

The print ad of which brand carries the headline, ''So plush, so comfortable, so depressing for other cars''?

  1. Hyundai

  2. Scorpio

  3. Maruti 800

  4. Ford IKON NXT
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

"So plush, so comfortable, so depressing for other cars" was the headline for Mahindra Scorpio print advertisements, emphasizing the SUV's premium features and superiority over competitors. This confident, comparative positioning highlighted Scorpio's luxury appeal while acknowledging competitive pressure. The other options include economy cars (Maruti 800) and sedans (Hyundai, Ford IKON) that weren't positioned as premium SUVs.

Multiple choice

The print ad of which brand carries the headline, ''A touch of warmth, A feeling of security''?

  1. Bajaj Allianz

  2. AMP Sanmar

  3. LIC

  4. Birla Sun Life
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

"A touch of warmth, A feeling of security" is LIC's (Life Insurance Corporation of India) long-standing tagline, emphasizing emotional security and trust in insurance relationships. This positioning highlights LIC's role as India's largest state-owned insurer, providing both financial protection and emotional reassurance to policyholders. The other options (Bajaj Allianz, AMP Sanmar, Birla Sun Life) are private insurance companies that used different taglines.

Multiple choice

Which of the following is a product of Hindustan Latex Ltd.?

  1. Condoms

  2. Sanitary napkins

  3. Ovulation inducers

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Hindustan Latex Ltd (now HLL Lifecare Ltd) manufactures condoms (under the brand Nirodh), sanitary napkins, and ovulation inducers as part of its healthcare and family planning products. Since all three products listed (A, B, C) are manufactured by the company, option D 'All of the above' is the correct answer.

Multiple choice

The passage suggests which of the following about the Russian soft drink market?

Directions: This question is based on the following reading passage. Choose the best answer to the question on the basis of what is stated or implied in the passage.

Coca-Cola, which sold 10 billion cases of soft drinks in 1992, now finds itself asking, where will sales of the next 10 billion cases come from? The answer lies overseas, where income levels and appetites for Western products are at an all time high.
Often, the company that gets into a foreign market earliest dominates that country's market. Coke patriarch Robert Woodruff realized this and unleashed a brilliant ploy to make Coke the early bird in many of the major foreign markets. At the height of World War II, Woodruff proclaimed, “Wherever American boys were fighting, they'd be able to get a Coke.” By the time Pepsi tried to make its first international pitch in the 1950s, Coke had established its brand name along with a powerful distribution network.
During the last 40 years, many new markets have emerged. In order to tap into these opportunities, both coke and Pepsi have attempted to find ways to cut through the red tape that thwarts their efforts to conduct business in these new regions.
One key maneuver in the soda wars occurred in 1972, when Pepsi signed an agreement with the Soviet Union that made it the first Western product to be sold to consumers in Russia. This landmark agreement gave Pepsi the upper hand. At present, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in Russia. It outsells Coca-Cola by a ratio of 6 to 1 and is seen there as a local brand, similar to Coke’s homegrown reputation in Japan. However, Pepsi has also encountered some obstacles. An expected increase in brand loyalty for Pepsi subsequent to its advertising blitz in Russia has not materialized, even though Pepsi produced commercials tailored to the Russian market and sponsored televised concerts.
Some analysts believe that Pepsi’s domination of the Russian market has more to do with pricing. While Pepsi sells for 250 Rubles (about 25 cents) a bottle, Coca-Cola sells for 450 Rubles. Likewise, Pepsi sells their 2 liter economy bottle for 1,300 Rubles, while Coca-Cola’s 1.5 liters is marketed at 1,800 rubles. On the other hand, Coca-Cola only made its first inroads into Russia 2 years ago. What's more, although Coca-Cola's bottle and label give it a high-class image, Russians do not perceive Coca-Cola as a premium brand in the Russian market. Consequently, it has so far been unable to capture a market share.

 

  1. Price is an unimportant factor in the Russian soft drink market.

  2. Two liter economy bottles are more marketable than 1.5-liter economy bottles, especially those sporting a high-class image.

  3. One and a half liter economy bottles are more marketable than two liter economy bottles, if sold at a lower price.

  4. Russian consumers are more likely to purchase a product if the perceive it to be a local brand.

  5. The Russian soft drink market is saturated with local brands.
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The best answer is (4). The passage states that one of the factors contributing to Pepsi's success in Russia is its perception by the public as a local brand.

Multiple choice

Directions: Choose the appropriate answer from the options given below Who is the brand Ambassador of the Coco Cola's newly launched “Fanta Apple”?

  1. Shilpa Shetty

  2. Genelia D Souza

  3. Sunil Shetty

  4. Dev Patel
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Genelia D'Souza was appointed as the brand ambassador for Coca-Cola's Fanta Apple variant during its launch campaign. This was part of Coca-Cola's strategy to target youth demographics with celebrity endorsements for their flavored soft drink variants in the Indian market.

Multiple choice

Juc-Up is a non-carbonated drink brand owned by

  1. Marico Industries

  2. Pioma Industries

  3. Hindustan Lever Limited

  4. Parle Agro

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Juc-Up was a non-carbonated fruit drink brand owned by Pioma Industries. Pioma Industries was an Indian company that owned several beverage brands during the 1990s and early 2000s.

Multiple choice

Which company confers the Red & White Bravery Award?

  1. ITC

  2. Godfrey Philips

  3. VST Industries Ltd

  4. United Breweries

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Godfrey Philips sponsors the Red & White Bravery Awards, which recognize acts of bravery by Indian citizens. These awards have been instituted since 1990 and honor civilians who have shown exceptional courage.

Multiple choice

US Foods and Drug Administration banned 30 drugs manufactured by which company at its two facilities in Dewas and Poanta Sahib?

  1. Ranbaxy

  2. Cipla

  3. Pfizer

  4. Nutella
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The US FDA banned 30 generic drugs manufactured by Ranbaxy at its facilities in Dewas and Poanta Sahib (note: the question misspells Paonta Sahib) due to quality control concerns. This was part of broader regulatory actions against Ranbaxy in the late 2000s.