General Awareness
Brand and Company Trivia
2,998 Questions
Brand and Company Trivia covers the history, founders, mascots, and acquisitions of major global corporations. These questions often feature in banking, SSC, and corporate quiz competitions. Practice these questions to improve your recall of business and marketing facts.
Brand mascots and tagsCompany founders historyFast food franchisesE-commerce platformsBeverage brand origins
Brand and Company Trivia Questions
-
Thomas Cook
-
Outlook Traveller
-
SOTC
-
None of these
B
Correct answer
Explanation
'Life is One Incredible Journey' is the baseline/tagline of Outlook Traveller magazine. This positioning frames travel as an ongoing adventure and life experience, appealing to readers' sense of exploration and discovery, rather than just a transactional service booking.
-
Aashirvad
-
Saffola
-
Gharana
-
None of the above
A
Correct answer
Explanation
ITC's salt brand is Aashirvaad Salt, launched under their popular Aashirvaad food brand portfolio (which started with atta). ITC leveraged the Aashirvaad brand equity across multiple food categories including salt. Saffola is their heart-healthy oil brand, and Gharana is their footwear brand - neither are salt products.
-
Sycamore Networks
-
Juniper
-
Banyan Networks
-
None of the above
A
Correct answer
Explanation
Sycamore Networks is named after the sycamore tree, which can live for over 500 years. The company chose this name to symbolize longevity, endurance, and permanence - desirable qualities for telecommunications infrastructure. Juniper is also a tree but lives ~200-400 years, and Banyan lives hundreds of years but Sycamore specifically emphasizes the 500+ year lifespan in their branding.
-
Glaxo
-
Wockhardt
-
WorlChem
-
None of the above
B
Correct answer
Explanation
Worli Chemicals, established in the 1960s, was renamed Wockhardt in the 1990s. 'Wockhardt' is a portmanteau of 'Worli' and 'pharmaceuticals' - the company had pivoted from chemicals to pharmaceuticals. Glaxo is a different multinational pharma company.
-
Munnu
-
Gattu
-
Ashu
-
None of the above
B
Correct answer
Explanation
Gattu, the mischievous boy mascot, was created for Asian Paints in 1954 and became one of India's most recognized brand icons. The character represented the 'common man' and was used for decades before being retired in 2002. Options A and C are fictional names.
-
Nipper
-
Snappy
-
Puppy
-
None of the above
A
Correct answer
Explanation
Nipper is the name of the dog in the famous HMV (His Master's Voice) logo, depicting a dog listening to a gramophone. The image was based on a painting by Francis Barraud showing his dog Nipper. The logo originated in the 1890s and became one of the most recognized trademarks in music history.
-
Ronald McDonald
-
Archie McDonald
-
Reggie McDonald
-
None of the above
A
Correct answer
Explanation
Ronald McDonald was created in 1963 when Willard Scott (who had played Bozo the Clown on TV) appeared as the character for McDonald's. The clown mascot became the global face of the fast-food chain. Options B and C are fictional names never associated with the brand.
-
Britannia Marie
-
Parle G
-
Parle Monaco
-
None of the above
B
Correct answer
Explanation
Parle G is the world's largest-selling biscuit in its segment by volume. It's a glucose biscuit that has been a staple in Indian households for decades and sells billions of packets annually. Britannia Marie is a competitor but doesn't match Parle G's sales volume.
-
Snax
-
Krack Jack
-
Tiger
-
None of the above
A
Correct answer
Explanation
Parle's Monaco biscuits are salted crackers, and Britannia's equivalent product is Snax. Both are salted biscuit/cookie products in the same segment. Krack Jack and Tiger are different Britannia products (sweet/salty combo and glucose biscuit respectively).
-
Sunfeast
-
Sunrise
-
Goodness
-
None of the above
A
Correct answer
Explanation
ITC launched its first biscuit brand called Sunfeast, marking its entry into the bakery segment. This was a significant diversification move for ITC, which is primarily known for tobacco, hotels, and paper products. The other options are not ITC brands.
-
Parle G
-
Priya Gold
-
Britannia Tiger
-
None of the above
B
Correct answer
Explanation
Priya Tendulkar, the late television star and actress, endorsed Priya Gold biscuits. The brand name 'Priya' in Priya Gold matches her first name, which is a common branding/endorsement connection. Parle G and Britannia Tiger are endorsed by different personalities.
-
Relieves gas pains.
-
Creating a Higher Standard.
-
For the love of the car.
-
The Power of Dreams
B
Correct answer
Explanation
Cadillac's tagline 'Creating a Higher Standard' in option B aligns with their positioning as a premium luxury brand. The other options are associated with different brands or products - 'The Power of Dreams' is Honda, not Cadillac.
-
Fisher-Price
-
Little Kids
-
Disneyland
-
FedEx
A
Correct answer
Explanation
Fisher-Price, the toy company known for infant and preschool products, uses "Play. Laugh. Grow." as their tagline to emphasize developmental play. Other options are unrelated brands - Little Kids is a toy brand but not associated with this tagline, Disneyland uses "The happiest place on earth," and FedEx is a logistics company.
-
Black Thunder
-
Disneyland
-
Kishkinta
-
MGM
B
Correct answer
Explanation
Disneyland's famous tagline "The happiest place on earth" has been used since the 1950s to market the theme park's magical experience. Black Thunder, Kishkinta, and MGM are amusement parks in India but none use this iconic tagline.
C
Correct answer
Explanation
Zenith, the American electronics company, used "The quality goes in before the name goes on" to emphasize their commitment to quality control. This tagline suggests that quality is built into the product before the brand name is even attached. HCL, Dell, and Xerox are all technology companies but none used this tagline.