Multiple choice general knowledge

What is the brand of salt from ITC called?

  1. Aashirvad

  2. Saffola

  3. Gharana

  4. None of the above
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A Correct answer
Explanation

ITC's salt brand is Aashirvaad Salt, launched under their popular Aashirvaad food brand portfolio (which started with atta). ITC leveraged the Aashirvaad brand equity across multiple food categories including salt. Saffola is their heart-healthy oil brand, and Gharana is their footwear brand - neither are salt products.

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