Multiple choice general knowledge sports

Market penetration is a strategy adopted by the retailer when retailer seeks to

  1. Expand to International Markets

  2. Increase the customer base by adding new products

  3. Achieve growth with the existing products for the existing market segment

  4. Develop new retail formats
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Market penetration focuses on growing market share with existing products in existing markets, typically through increased marketing or competitive pricing. International expansion and new retail formats represent different growth strategies.

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