Feel the blood pound in ur head, the adrenalin rush , the breath catch in ur throat. for all those who dare to take on the challenge this is the ultimate nirvana" . what used to be advertised in the above lines?

These dramatic advertising lines were used to promote media related to the Kargil War (1999) between India and Pakistan. The intense, action-oriented language reflects patriotic war films and coverage that emerged from this conflict, which was India's first televised war. The other battles listed (Indo-China War 1962, Longewala 1971, Chawinda 1965) were not marketed with such contemporary promotional language.